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Internal Marketing: How to leverage the most valuable marketing tool—employees

Posted by on Dec 13, 2016 in Featured, Blog | 0 comments

As marketers, we know our company’s purpose, brand essence and values need to be at the core of every communications strategy. But often, these communications campaigns leave out one of our most important audience segments: employees. Internal marketing, or communications specifically targeted to employees to drive measurable participation or change, is not just a memo or a company-wide email. Internal marketing is about intentionally engaging your employees in a campaign, just like you would external customers. Why is this important? When you utilize internal marketing, you align your brand’s vision from the inside out. And when employees believe in your brand and are engaged in your company initiatives, they...

Join us Thursday, January 26 for the Achievement in Marketing Awards!

Posted by on Dec 12, 2016 in Featured, Blog | 0 comments

Join us as we celebrate and honor excellence in marketing, communications, graphic design, public relations and advertising. Enjoy drinks, a strolling dinner and desserts at Vue Columbus, an urban, modern space designed for creative energy. It’s the perfect place to mix and mingle with fellow marketing innovators. Mikaela Hunt, brand journalist and entrepreneur, is back for a second year as our emcee. Don’t miss this premier marketing event. Learn more & register...

Wagons Ho Ho Ho: Grassroots Marketing Efforts Mean Expansion for Ohio-Based Nonprofit

Posted by on Nov 30, 2016 in Featured, Blog | 0 comments

Nine years ago, RMD Advertising dreamed big. The agency’s team members took the first step in what would become the company’s largest charitable initiative. It all stemmed from a simple desire: to give their clients a holiday gift that would stand out from the typical corporate gift. So, the agency took the money earmarked for client gifts and bought 25 red wagons, filled each with food and distributed them throughout the community to local Columbus families in dire need. Wagons Ho Ho Ho began with that simple mission in mind. We’ve grown since that first year. Last year, our Wagoneers donated 4,300 pounds of food to the Mid-Ohio Foodbank...

Enter Today! Achievement In Marketing Awards; Deadline Is Dec. 8

Posted by on Nov 18, 2016 in Blog | 0 comments

Our annual AIM Awards recognizes outstanding work that inspires and innovates. Don’t miss this opportunity to spotlight your best work. Entries are judged by marketing professionals outside the Columbus market. Enter below, it’s free! Then, join us to celebrate your achievements on Thursday, January 26 at VUE Columbus in the Brewery District. It will be a fun night of recognition and, equally important, networking. See and be seen! Mark your calendar now; it’s a whole new vibe! Registration for the event will open later this month. Share your best work. Call for Entries...

Crisis communications … an insurance policy for your hard-earned brand credibility

Posted by on Nov 15, 2016 in Featured, Blog | 0 comments

You are a brand marketer, and your company’s marketing strategy is really falling into place. You’ve been working for months on a new campaign and your hard work is paying off. Sales are up. Engagement on your website and social media are climbing. All around, there is positive buzz about your brand. Then the unthinkable happens. You wake up one morning to find a video of a customer’s unpleasant experience has gone viral. Or there are reports of a listeria outbreak in your kitchen. Or an employee has come forward with reports of sexual harassment or fraud. No matter what industry you are in, a crisis can happen. Oftentimes...