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4 Big Career Benefits of Joining Professional Organizations

Posted by on Feb 10, 2016 in Featured, Blog | 0 comments

I’m a big believer in professional organizations as one of the best ways to build your network. I can’t remember when I haven’t been involved in one. From the early days of my career when I was a member of Women in Communications to my days in the Bay Area when I was first a member, then president, of our IABC (International Association of Business Communicators) chapter, to today when I serve on the board of two organizations, our Columbus AMA chapter and my chamber, professional organizations have always been a big part of my working life. Being an active part of professional organizations does a few things for...

The Big Game Ad Review is Thursday, Feb. 11!

Posted by on Feb 1, 2016 in Featured, Blog | 0 comments

Teams began the season and played hard, with the playoff path leading two teams to the pinnacle of football glory. However, we all know better … we’re watching the game for the commercials! Get your game face on and join our panel of local experts and moderator Johnny DiLoretto at Franklin University for a spirited discussion! Join the conversation and share your questions and comments. We love to hear from you!  Get your...

The Coming DEPRESSION…Should Marketers be Concerned?

Posted by on Jan 28, 2016 in Featured, Blog | 0 comments

Depression…that word frightens consumers, business owners, and politicians to the core of their souls. Yet, for the first time in my adult life, that term was used today by Ray Dalio, founder of the world’s largest hedge fund, Bridgewater, and esteemed financial expert. His exact quote while discussing asset valuation was “All Weather…is a portfolio in which the assets are supposed to balance each other. But the problem last year (2015) is that almost all asset classes in the world went down in value. That can’t go on too long without producing a depression.” Let me repeat…a DEPRESSION! Now it can be argued that the financial system is in...

Holiday Giving All Year Round

Posted by on Jan 5, 2016 in Featured, Blog | 0 comments

The holiday season is full of family, friends and fun. We look back over the year and give thanks for our good fortune. Many of us also share our good fortune with those who need lifting up by donating to our favorite charities. It makes the holidays even sweeter to know that we’ve made lives a little brighter. But why stop there? The International Journal of Happiness and Development published a study recently reporting that extending even a little bit of kindness or generosity to others can increase social connection and feelings of positivity.1 The study concludes that people feel happiest if they donate to a charitable cause through...