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Congratulations AIM Award Winners!

Posted by on Feb 6, 2017 in Featured, Blog | 0 comments

What a fabulous night! Our Achievement in Marketing Awards held on Thursday, Jan. 26 at Vue Columbus celebrated excellence in all facets of marketing and communications. We were thrilled to have so many talented teams submit their work. Our winners are listed here. Congratulations to everyone including the team at Sarnova, our Grand AIM winner with a perfect score! Pop over to our Facebook page to see photos of the evening. We’re already looking forward to next year’s...

The Julian: Bringing a project to life through storytelling

Posted by on Jan 24, 2017 in Featured, Blog | 0 comments

As marketers our job is to tell a story. Oftentimes that story needs to be created or written, but sometimes you fall into a project whose story was there decades before you, and your job is to run with it. CASTO’s The Julian was very much the later. Built in 1921, The Julian was home to The Julian & Kokenge Co. Founded in Cincinnati by future United States Treasurer, William Julian the company would steadily grow into one of the largest manufacturers of shoes in the country. The building at Front and Main Streets in Downtown Columbus remained the headquarters for the Julian & Kokenge Co. until industry shifted...

Join us for the Big Game Ad Review on Feb. 8!

Posted by on Jan 23, 2017 in Blog | 0 comments

Get your tickets today for this fun and fantastic AMA Columbus Luncheon!  AAF Columbus joins the team to co-present this popular event. It’s no secret – we’re watching the game for the commercials! So come out and tell us what you loved and didn’t love; what worked and didn’t work. Join our panel and moderator Johnny DiLoretto at Franklin University for a spirited, interactive luncheon. Learn more & register...

Internal Marketing: How to leverage the most valuable marketing tool—employees

Posted by on Dec 13, 2016 in Featured, Blog | 0 comments

As marketers, we know our company’s purpose, brand essence and values need to be at the core of every communications strategy. But often, these communications campaigns leave out one of our most important audience segments: employees. Internal marketing, or communications specifically targeted to employees to drive measurable participation or change, is not just a memo or a company-wide email. Internal marketing is about intentionally engaging your employees in a campaign, just like you would external customers. Why is this important? When you utilize internal marketing, you align your brand’s vision from the inside out. And when employees believe in your brand and are engaged in your company initiatives, they...

Join us Thursday, January 26 for the Achievement in Marketing Awards!

Posted by on Dec 12, 2016 in Blog | 0 comments

Join us as we celebrate and honor excellence in marketing, communications, graphic design, public relations and advertising. Enjoy drinks, a strolling dinner and desserts at Vue Columbus, an urban, modern space designed for creative energy. It’s the perfect place to mix and mingle with fellow marketing innovators. Mikaela Hunt, brand journalist and entrepreneur, is back for a second year as our emcee. Don’t miss this premier marketing event. Learn more & register...