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Summer Networking Bash at Balboa is July 21!

Posted by on Jul 6, 2016 in Blog | 0 comments

Join us at Balboa in Grandview for conversations and connections after work. No speaker, just networking and more networking! When:  Thursday, July 21 Time:  5:30 – 7:30pm Cost:  $15.00 per person price includes two drink tickets and hors d’oeuvres. Where: Balboa, 1312 Grandview Ave., Columbus, OH 43212 BALBOA — a new concept that features a food and drink menu inspired by Southern California (So-Cal). Balboa is located in the old Shoku location with a large outdoor patio space. REGISTER TODAY You’ll automatically be entered to win a free membership (or one-year renewal if a current member) to the American Marketing Association (a $270...

Seven Tips for Digital Marketing Success

Posted by on Jun 14, 2016 in Featured, Blog | 0 comments

The digital landscape is constantly evolving. That alone can cause many marketers to lose sleep and lose sight of what it is they are trying to achieve, especially when high expectations are met with limited budgets. That can cause many marketers to resort to unsustainable, short-term wins rather than focusing on long-term growth and impact. Our experience is that the digital marketer who makes all the right impressions usually is disciplined and applies a handful of core considerations. This focus is critical, considering there always will be something touted as new, next or better to drive results with your audience. Here you’ll find seven digital marketing considerations we return...

Which Three Retailers Bridge The Generation Gap For Customer Service Excellence?

Posted by on May 12, 2016 in Featured, Blog | 0 comments

While L.L.Bean ranked supreme among this year’s Customer Service Champions overall, younger shoppers certainly express a difference of opinion. New analysis of Prosper Insights & Analytics’ 2015 Customer Service Champions reveals that both the Millennial (born 1983 – 1997) and Gen X (1965 – 1982) generations nominated Amazon.com as their top choice for customer service excellence, while Boomers (1946 – 1964) were firmly entrenched in the L.L.Bean camp. However, a review of the three generations’ top picks for customer service providers highlights interesting similarities between these divergent age groups. It probably doesn’t come as too much of a surprise that the two younger generations elevated Amazon.com to the top of the Champions leaderboard again...

Join the American Marketing Association

Posted by on May 2, 2016 in Featured, Blog | 0 comments

Answers in action. Marketers have always turned to the AMA for the resources and information necessary to outperform — to put answers into action. Together we are achieving amazing things. We’ve built the essential community for marketers by inspiring curiosity, debate and connection. We’re a collective force that believes knowledge itself is not power. Rather, power is knowledge applied. Empowering marketers with a voice for change. THE MOST RELEVANT AND COMPELLING KNOWLEDGE Guide decisions with critical benchmarking data on over 1.5 million statistics from 18,000 sources covering 600 industries. DOWNLOADABLE TOOLS AND RESOURCES Expand your knowledge, build your marketing skill set and become more effective with marketing’s most comprehensive...

May Luncheon: What Does It Take to Thrive in the Freelance Economy?

Posted by on May 1, 2016 in Blog | 0 comments

The freelance economy is no longer a pipe dream but is coming into its own, with one in three workers in America now freelancing — and that number is expected to grow 40 percent by 2020. Find out what it takes to be successful in this growing economy from Catherine Lang-Cline, President and Co-Founder of Portfolio Creative, and lifelong Columbus resident, Lia Eastep who makes her living as a freelance writer and proofreader. WEDNESDAY, MAY 18 | 11:30 a.m. – 1:00 p.m. Franklin University Alumni Hall/Ross Auditorium 301 E Rich St., Columbus, OH 43215 REGISTER...