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Seven Tips for Digital Marketing Success

Posted by on Jun 14, 2016 in Featured, Blog | 0 comments

The digital landscape is constantly evolving. That alone can cause many marketers to lose sleep and lose sight of what it is they are trying to achieve, especially when high expectations are met with limited budgets. That can cause many marketers to resort to unsustainable, short-term wins rather than focusing on long-term growth and impact. Our experience is that the digital marketer who makes all the right impressions usually is disciplined and applies a handful of core considerations. This focus is critical, considering there always will be something touted as new, next or better to drive results with your audience. Here you’ll find seven digital marketing considerations we return...

Which Three Retailers Bridge The Generation Gap For Customer Service Excellence?

Posted by on May 12, 2016 in Featured, Blog | 0 comments

While L.L.Bean ranked supreme among this year’s Customer Service Champions overall, younger shoppers certainly express a difference of opinion. New analysis of Prosper Insights & Analytics’ 2015 Customer Service Champions reveals that both the Millennial (born 1983 – 1997) and Gen X (1965 – 1982) generations nominated Amazon.com as their top choice for customer service excellence, while Boomers (1946 – 1964) were firmly entrenched in the L.L.Bean camp. However, a review of the three generations’ top picks for customer service providers highlights interesting similarities between these divergent age groups. It probably doesn’t come as too much of a surprise that the two younger generations elevated Amazon.com to the top of the Champions leaderboard again...

Join the American Marketing Association

Posted by on May 2, 2016 in Featured, Blog | 0 comments

Answers in action. Marketers have always turned to the AMA for the resources and information necessary to outperform — to put answers into action. Together we are achieving amazing things. We’ve built the essential community for marketers by inspiring curiosity, debate and connection. We’re a collective force that believes knowledge itself is not power. Rather, power is knowledge applied. Empowering marketers with a voice for change. THE MOST RELEVANT AND COMPELLING KNOWLEDGE Guide decisions with critical benchmarking data on over 1.5 million statistics from 18,000 sources covering 600 industries. DOWNLOADABLE TOOLS AND RESOURCES Expand your knowledge, build your marketing skill set and become more effective with marketing’s most comprehensive...

May Luncheon: What Does It Take to Thrive in the Freelance Economy?

Posted by on May 1, 2016 in Blog | 0 comments

The freelance economy is no longer a pipe dream but is coming into its own, with one in three workers in America now freelancing — and that number is expected to grow 40 percent by 2020. Find out what it takes to be successful in this growing economy from Catherine Lang-Cline, President and Co-Founder of Portfolio Creative, and lifelong Columbus resident, Lia Eastep who makes her living as a freelance writer and proofreader. WEDNESDAY, MAY 18 | 11:30 a.m. – 1:00 p.m. Franklin University Alumni Hall/Ross Auditorium 301 E Rich St., Columbus, OH 43215 REGISTER...

Make the Most of Your Shoestring Budget

Posted by on Apr 4, 2016 in Featured, Blog | 0 comments

Instead of looking at a small budget as an obstacle–look at it as a challenge. Consider it a dare. And if your budget is non-existent, then you might want to look at it like a Double-Dog Dare. The next time your budget gets slashed (or not approved) here are some angles to consider: Leverage Partnerships In order to get what you want, look at your business network. Are there partners that might be able to help you out if you are able to tweak your marketing plans to achieve a shared outcome? If you’re able to do some of the heavy lifting, such as strategy and execution, there is...