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Cross promotion, sponsorship & partnering with other companies

Posted by on Sep 23, 2016 in Featured, Blog | 0 comments

Originally posted on Mother Teresa once said “I can do things you cannot. You can do things I cannot: together we can do great things.” Whether you’re carrying out humanitarian work or working to achieve marketing objectives, this is wonderful insight. Cross promotion, or partnership marketing is everywhere these days. Cross promotion is a great way to share the cost of a marketing campaign with a like-minded business, and to connect with consumers your current marketing efforts may not be reaching.5 When partnering with another business, it’s important to find a company that has similar goals and a strong customer base. Recently, Australian airline Qantas made news by announcing efforts to reduce their...

Columbus Has No Offseason

Posted by on Aug 25, 2016 in Featured, Blog | 0 comments

Columbus is a bona fide year-round sports destination. We have no offseason and like it that way. Our city’s professional sports teams can certainly attest to that mantra. Regardless of the time of year, our local sports scene continues to defy all odds and prove why Columbus has a powerful sports community. Whether it’s the Columbus Crew SC hosting the MLS Cup, the 10th Governor’s Cup win for the Columbus Clippers, Brandon Saad of the Columbus Blue Jackets selection to the 2016 All-Star Game or the presence of a variety of other professional teams, including The Ohio Machine, the state’s only Major League Lacrosse team, Professional Rugby Organization’s Ohio Aviators...

Join us on September 13th for The Marketing of Sports in Columbus!

Posted by on Aug 10, 2016 in Blog | 0 comments

Columbus is a city that loves many things: the arts, music, brews, food and sports. Moderated by Linda Logan from Greater Columbus Sports Commission, this panel of marketing leaders from the Columbus Crew SC, Columbus Blue Jackets and Columbus Clippers will share how they break through the noise to promote professional sports teams in ways that engage existing fans and create new ones. See the panel & register...

Summer Networking Bash at Balboa is July 21!

Posted by on Jul 6, 2016 in Blog | 0 comments

Join us at Balboa in Grandview for conversations and connections after work. No speaker, just networking and more networking! When:  Thursday, July 21 Time:  5:30 – 7:30pm Cost:  $15.00 per person price includes two drink tickets and hors d’oeuvres. Where: Balboa, 1312 Grandview Ave., Columbus, OH 43212 BALBOA — a new concept that features a food and drink menu inspired by Southern California (So-Cal). Balboa is located in the old Shoku location with a large outdoor patio space. REGISTER TODAY You’ll automatically be entered to win a free membership (or one-year renewal if a current member) to the American Marketing Association (a $270...

Seven Tips for Digital Marketing Success

Posted by on Jun 14, 2016 in Featured, Blog | 0 comments

The digital landscape is constantly evolving. That alone can cause many marketers to lose sleep and lose sight of what it is they are trying to achieve, especially when high expectations are met with limited budgets. That can cause many marketers to resort to unsustainable, short-term wins rather than focusing on long-term growth and impact. Our experience is that the digital marketer who makes all the right impressions usually is disciplined and applies a handful of core considerations. This focus is critical, considering there always will be something touted as new, next or better to drive results with your audience. Here you’ll find seven digital marketing considerations we return...