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Wagons Ho Ho Ho: Grassroots Marketing Efforts Mean Expansion for Ohio-Based Nonprofit

Posted by on Nov 30, 2016 in Featured, Blog | 0 comments

Nine years ago, RMD Advertising dreamed big. The agency’s team members took the first step in what would become the company’s largest charitable initiative. It all stemmed from a simple desire: to give their clients a holiday gift that would stand out from the typical corporate gift. So, the agency took the money earmarked for client gifts and bought 25 red wagons, filled each with food and distributed them throughout the community to local Columbus families in dire need. Wagons Ho Ho Ho began with that simple mission in mind. We’ve grown since that first year. Last year, our Wagoneers donated 4,300 pounds of food to the Mid-Ohio Foodbank...

Enter Today! Achievement In Marketing Awards; Deadline Is Dec. 8

Posted by on Nov 18, 2016 in Featured, Blog | 0 comments

Our annual AIM Awards recognizes outstanding work that inspires and innovates. Don’t miss this opportunity to spotlight your best work. Entries are judged by marketing professionals outside the Columbus market. Enter below, it’s free! Then, join us to celebrate your achievements on Thursday, January 26 at VUE Columbus in the Brewery District. It will be a fun night of recognition and, equally important, networking. See and be seen! Mark your calendar now; it’s a whole new vibe! Registration for the event will open later this month. Share your best work. Call for Entries...

Crisis communications … an insurance policy for your hard-earned brand credibility

Posted by on Nov 15, 2016 in Featured, Blog | 0 comments

You are a brand marketer, and your company’s marketing strategy is really falling into place. You’ve been working for months on a new campaign and your hard work is paying off. Sales are up. Engagement on your website and social media are climbing. All around, there is positive buzz about your brand. Then the unthinkable happens. You wake up one morning to find a video of a customer’s unpleasant experience has gone viral. Or there are reports of a listeria outbreak in your kitchen. Or an employee has come forward with reports of sexual harassment or fraud. No matter what industry you are in, a crisis can happen. Oftentimes...

Don’t Miss Our November Luncheon With LaineGabriel Tuesday, Nov. 15!

Posted by on Nov 7, 2016 in AMA Job Board | 0 comments

When developing the Go-To-Market Strategy for an advertising or marketing campaign, one key audience segment is often left out of the mix – the employee. Engaging employees on an emotional level, developing a deep connection with your brand and purpose not only enhances workplace relations and employee satisfaction rates, but it also creates brand evangelists. Learn how from Lisa Laine Miller, Chief Strategy Officer, and James Gabriel Brown, Chief Creative Officer, of LaineGabriel. Read more & register...

Cross promotion, sponsorship & partnering with other companies

Posted by on Sep 23, 2016 in Featured, Blog | 0 comments

Originally posted on Mother Teresa once said “I can do things you cannot. You can do things I cannot: together we can do great things.” Whether you’re carrying out humanitarian work or working to achieve marketing objectives, this is wonderful insight. Cross promotion, or partnership marketing is everywhere these days. Cross promotion is a great way to share the cost of a marketing campaign with a like-minded business, and to connect with consumers your current marketing efforts may not be reaching.5 When partnering with another business, it’s important to find a company that has similar goals and a strong customer base. Recently, Australian airline Qantas made news by announcing efforts to reduce their...