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Make the Most of Your Shoestring Budget

Posted by on Apr 4, 2016 in Featured, Blog | 0 comments

Instead of looking at a small budget as an obstacle–look at it as a challenge. Consider it a dare. And if your budget is non-existent, then you might want to look at it like a Double-Dog Dare. The next time your budget gets slashed (or not approved) here are some angles to consider: Leverage Partnerships In order to get what you want, look at your business network. Are there partners that might be able to help you out if you are able to tweak your marketing plans to achieve a shared outcome? If you’re able to do some of the heavy lifting, such as strategy and execution, there is...

April Luncheon: Liquid Storytelling

Posted by on Mar 31, 2016 in Featured, Events and Programs | 0 comments

Slip-sliding along! Jeremy Hughes, founder and CEO of Elevate Pictures, tells us what it takes to stay fluid when liquid storytelling. Fragmented audiences across multiple devices and platforms require this new trend in outreach in order fully engulf them into your brand’s world. Join us for our monthly feature luncheon on April 20th at Franklin...

Ya Gotta Have (a House) Style (Guide)

Posted by on Feb 26, 2016 in Featured, Blog | 0 comments

I was reading a newsletter put out by the city of Houston (note how that’s written) the other day when I noticed it constantly referred to itself as the City of Houston to differentiate the city government and city service providers from the city itself. That bothered me a bit because it’s grammatically incorrect; the city’s proper name isn’t “City of Houston.” It’s simply “Houston.” To differentiate, they should be saying the city of Houston. As such, Columbus is “Columbus” or “city of Columbus.” But, beyond annoying grammar geeks like me, I’m not sure that this is really that bad of a grammar sin. Here’s why: While they are...

4 Big Career Benefits of Joining Professional Organizations

Posted by on Feb 10, 2016 in Featured, Blog | 0 comments

I’m a big believer in professional organizations as one of the best ways to build your network. I can’t remember when I haven’t been involved in one. From the early days of my career when I was a member of Women in Communications to my days in the Bay Area when I was first a member, then president, of our IABC (International Association of Business Communicators) chapter, to today when I serve on the board of two organizations, our Columbus AMA chapter and my chamber, professional organizations have always been a big part of my working life. Being an active part of professional organizations does a few things for...

The Big Game Ad Review is Thursday, Feb. 11!

Posted by on Feb 1, 2016 in Blog | 0 comments

Teams began the season and played hard, with the playoff path leading two teams to the pinnacle of football glory. However, we all know better … we’re watching the game for the commercials! Get your game face on and join our panel of local experts and moderator Johnny DiLoretto at Franklin University for a spirited discussion! Join the conversation and share your questions and comments. We love to hear from you!  Get your...