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Columbus Has No Offseason

Posted by on Aug 25, 2016 in Featured, Blog | 0 comments

Columbus is a bona fide year-round sports destination. We have no offseason and like it that way. Our city’s professional sports teams can certainly attest to that mantra. Regardless of the time of year, our local sports scene continues to defy all odds and prove why Columbus has a powerful sports community. Whether it’s the Columbus Crew SC hosting the MLS Cup, the 10th Governor’s Cup win for the Columbus Clippers, Brandon Saad of the Columbus Blue Jackets selection to the 2016 All-Star Game or the presence of a variety of other professional teams, including The Ohio Machine, the state’s only Major League Lacrosse team, Professional Rugby Organization’s Ohio Aviators...

Join us on September 13th for The Marketing of Sports in Columbus!

Posted by on Aug 10, 2016 in Featured, Blog | 0 comments

Columbus is a city that loves many things: the arts, music, brews, food and sports. Moderated by Linda Logan from Greater Columbus Sports Commission, this panel of marketing leaders from the Columbus Crew SC, Columbus Blue Jackets and Columbus Clippers will share how they break through the noise to promote professional sports teams in ways that engage existing fans and create new ones. See the panel & register...

Summer Networking Bash at Balboa is July 21!

Posted by on Jul 6, 2016 in Blog | 0 comments

Join us at Balboa in Grandview for conversations and connections after work. No speaker, just networking and more networking! When:  Thursday, July 21 Time:  5:30 – 7:30pm Cost:  $15.00 per person price includes two drink tickets and hors d’oeuvres. Where: Balboa, 1312 Grandview Ave., Columbus, OH 43212 BALBOA — a new concept that features a food and drink menu inspired by Southern California (So-Cal). Balboa is located in the old Shoku location with a large outdoor patio space. REGISTER TODAY You’ll automatically be entered to win a free membership (or one-year renewal if a current member) to the American Marketing Association (a $270...

Seven Tips for Digital Marketing Success

Posted by on Jun 14, 2016 in Featured, Blog | 0 comments

The digital landscape is constantly evolving. That alone can cause many marketers to lose sleep and lose sight of what it is they are trying to achieve, especially when high expectations are met with limited budgets. That can cause many marketers to resort to unsustainable, short-term wins rather than focusing on long-term growth and impact. Our experience is that the digital marketer who makes all the right impressions usually is disciplined and applies a handful of core considerations. This focus is critical, considering there always will be something touted as new, next or better to drive results with your audience. Here you’ll find seven digital marketing considerations we return...

Which Three Retailers Bridge The Generation Gap For Customer Service Excellence?

Posted by on May 12, 2016 in Featured, Blog | 0 comments

While L.L.Bean ranked supreme among this year’s Customer Service Champions overall, younger shoppers certainly express a difference of opinion. New analysis of Prosper Insights & Analytics’ 2015 Customer Service Champions reveals that both the Millennial (born 1983 – 1997) and Gen X (1965 – 1982) generations nominated Amazon.com as their top choice for customer service excellence, while Boomers (1946 – 1964) were firmly entrenched in the L.L.Bean camp. However, a review of the three generations’ top picks for customer service providers highlights interesting similarities between these divergent age groups. It probably doesn’t come as too much of a surprise that the two younger generations elevated Amazon.com to the top of the Champions leaderboard again...