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Guest Blog: Experience #lifeincbus: Change the image perception of Columbus

Posted by on Oct 5, 2015 in Blog, Featured | 0 comments

Being born and raised in Columbus, I knew what others thought of my city – “It’s a Cowtown,” “all of Ohio is flat corn fields” and “everything shuts down after dinner.” I also knew that those things couldn’t be further from the truth. When I started working at Experience Columbus a year and a half ago, they were working with a research firm to gather insight on the national perception of Columbus, and many of the perceptions I had heard were shown in their results. The study found that while national travelers think Columbus is smart, family friendly, environmentally friendly and clean, there were three main issues they focused...

Know What’s Next in Marketing

Posted by on Sep 24, 2015 in Featured | 0 comments

For marketers, “What’s next?” is a perpetual question. It speaks as much to the constant change in our industry as it does to our ambition to seize new opportunities and tackle bigger challenges. We’re smart. We’re driven. And we want to do better—for our ourselves and for our companies. Become a member. By becoming a member, you gain access to a vast body of marketing knowledge, high-quality training programs, the latest tools and tactics, exposure to leading-edge thinking, and opportunities to interact with marketing peers around the world. SEE WHAT’S NEXT! Join by November 20 with code AMAFALL and get $50 off.* *Offer valid for new applications received 9/28/15...

October Luncheon

Posted by on Sep 24, 2015 in Events and Programs, Featured | 0 comments

Join the Columbus AMA in October for a panel discussion delving into the phenomenon of metropolitan “identity crisis,” much like what the city of Columbus is experiencing. This fascinating topic is based on the feature article from Columbus Monthly, Columbus’ Identity Crisis: Who Are We, Anyway? Amy Tillinghast, Vice President, Marketing – Experience Columbus Dr. Paul Carringer, owner, Caring Marketing Steven Johnston of Caring Marketing Dr. Bill LaFayette, owner of Regionomics Learn more & register...

Guest Blog: Joining #ILookLikeAnEngineer was the Right Thing To Do

Posted by on Sep 16, 2015 in Blog, Featured | 0 comments

The expression on the young woman’s face grabbed my attention. She wore a vague smile, but her eyes had sadness in them. In the photo on my monitor, Isis Anchalee held up a handwritten sign that read, “I help build enterprise software.” Beneath it, she’d added, “#ILookLikeAnEngineer.” Now, a hashtag is nothing more than a way to put a label on a tweet. When you include a hashtagged word(s) among your 140-character tweet, it is then filed with every other tweet that contains that same hashtag so you can find that conversation. Some are a joke, like #Monday. But this one grabbed me. It was the morning of Aug....

Guest Blog: Member Spotlight

Posted by on Aug 24, 2015 in Blog, Featured | 0 comments

Name: Stephanie Sammons Company: Ohio State Bar Association Job Title: Senior Manager, Marketing & Branding Strategies Tell me how you first got involved in Marketing. I landed my first job in marketing, as digital marketing manager at Bob Evans, without actually having any formalized marketing experience (my background was primarily in digital content). After two months in the position, I wanted to gain a deeper understanding of marketing and its principles, so I enrolled in Franklin University’s Masters of Communications & Marketing (MCM), graduated 18 months later and have enjoyed the marketing profession ever since! What is your Marketing specialty? In broad terms, my specialty is in digital marketing although...