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Guest Blog: Trade Shows as a Market Research Tool

Posted by on Nov 10, 2015 in Blog, Featured | 0 comments

Our busy work schedules sometimes don’t allow us the luxury to do a focus group or send out surveys as frequently as we would like. However, a trade show does give you a great opportunity to listen to clients or potential clients, and find out what they don’t like about your product, what they would like, and who they are. In fact, in an exhibiting scenario clients may be much more open to talking to you if you are asking them questions rather than trying to sell them something they may or may not be ready to buy. Everyone likes to be an expert, and they are the expert...

2015 AIM Awards

Posted by on Nov 5, 2015 in Featured, News and Board Updates | 0 comments

The deadline to submit your entries has been EXTENDED to Friday, December 4. Don’t miss this chance to show off your best work and get the recognition you deserve.  Celebrate the individuals, ideas, companies and campaigns that pushed the envelope and drove the industry forward in 2015. Join the Columbus chapter of the American Marketing Association as we celebrate entries in multimedia, internet, mobile, digital, advertising, branding and more! This industry-recognized competition honors excellence in marketing and communications in diverse categories for work completed between Oct. 1, 2014 and Sept. 30, 2015. The Call for Entries is now OPEN! There’s no cost to enter. Complete an online entry form...

Guest Blog: Experience #lifeincbus: Change the image perception of Columbus

Posted by on Oct 5, 2015 in Blog | 3 comments

Being born and raised in Columbus, I knew what others thought of my city – “It’s a Cowtown,” “all of Ohio is flat corn fields” and “everything shuts down after dinner.” I also knew that those things couldn’t be further from the truth. When I started working at Experience Columbus a year and a half ago, they were working with a research firm to gather insight on the national perception of Columbus, and many of the perceptions I had heard were shown in their results. The study found that while national travelers think Columbus is smart, family friendly, environmentally friendly and clean, there were three main issues they focused...

Become a Member: Know What’s Next in Marketing

Posted by on Sep 24, 2015 in Featured | 0 comments

For marketers, “What’s next?” is a perpetual question. It speaks as much to the constant change in our industry as it does to our ambition to seize new opportunities and tackle bigger challenges. We’re smart. We’re driven. And we want to do better—for our ourselves and for our companies. Become a member. By becoming a member, you gain access to a vast body of marketing knowledge, high-quality training programs, the latest tools and tactics, exposure to leading-edge thinking, and opportunities to interact with marketing peers around the world. SEE WHAT’S NEXT! Join by November 20 with code AMAFALL and get $50 off.* *Offer valid for new applications received 9/28/15...

October Luncheon

Posted by on Sep 24, 2015 in Events and Programs, Featured | 0 comments

Join the Columbus AMA in October for a panel discussion delving into the phenomenon of metropolitan “identity crisis,” much like what the city of Columbus is experiencing. This fascinating topic is based on the feature article from Columbus Monthly, Columbus’ Identity Crisis: Who Are We, Anyway? Amy Tillinghast, Vice President, Marketing – Experience Columbus Dr. Paul Carringer, owner, Caring Marketing Steven Johnston of Caring Marketing Dr. Bill LaFayette, owner of Regionomics Learn more & register...