Comments on: Are you ready? 7 Driving Forces Shaping Media http://columbusama.org/2009/04/16/are-you-ready-7-driving-forces-shaping-media/ Columbus Chapter of the American Marketing Association Mon, 14 Jun 2010 10:50:01 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Joshua Porter http://columbusama.org/2009/04/16/are-you-ready-7-driving-forces-shaping-media/#comment-35 Joshua Porter Wed, 10 Jun 2009 16:19:05 +0000 http://columbusama.org/wordpress/?p=42#comment-35 Lets produce more videos - The internet is free airtime unlike a paid infomercial and it has global reach. With production budgets dropping due to technology and reality based interests and not just "Fragmentation", budgets are lower to produce even the highest quality video. 7. "What does this mean for you? Think video...anytime, anywhere."-- Yes I agree. WIth a great creative team and production quality to back it up, the potential is there to produce and distribute a video campaign with less than an 1/8 of a national infomercial budget and the 100x the reach. Lets produce more videos – The internet is free airtime unlike a paid infomercial and it has global reach.

With production budgets dropping due to technology and reality based interests and not just “Fragmentation”, budgets are lower to produce even the highest quality video.

7. “What does this mean for you? Think video…anytime, anywhere.”– Yes I agree.

WIth a great creative team and production quality to back it up, the potential is there to produce and distribute a video campaign with less than an 1/8 of a national infomercial budget and the 100x the reach.

]]> By: Nick Iannitto http://columbusama.org/2009/04/16/are-you-ready-7-driving-forces-shaping-media/#comment-8 Nick Iannitto Thu, 23 Apr 2009 13:21:51 +0000 http://columbusama.org/wordpress/?p=42#comment-8 I don't doubt what you say at all. I just know many marketers don't know about what you discussed and open up opportunities to allow really bad associations to form and ruin their brand. A web player avoids this entirely and it represents your brand with the look and feel of your brand. YouTube is just a video distribution unit brand loyal to itself and itself alone. Ultimately, there's doing it right and being really cheap...cheap may get the job done, but it may also cause more problems than it solves so you need to be careful. I don’t doubt what you say at all. I just know many marketers don’t know about what you discussed and open up opportunities to allow really bad associations to form and ruin their brand. A web player avoids this entirely and it represents your brand with the look and feel of your brand. YouTube is just a video distribution unit brand loyal to itself and itself alone. Ultimately, there’s doing it right and being really cheap…cheap may get the job done, but it may also cause more problems than it solves so you need to be careful.

]]> By: Brian Cray http://columbusama.org/2009/04/16/are-you-ready-7-driving-forces-shaping-media/#comment-7 Brian Cray Thu, 23 Apr 2009 13:14:13 +0000 http://columbusama.org/wordpress/?p=42#comment-7 Nick, You can imbed YouTube videos in your own site and not display related videos at the end. If you'd like I can show you how to do this. It gives you the platform of YouTube to hold and convert your videos with the option of isolating your videos from everything else out there. Nick,

You can imbed YouTube videos in your own site and not display related videos at the end. If you’d like I can show you how to do this. It gives you the platform of YouTube to hold and convert your videos with the option of isolating your videos from everything else out there.

]]> By: Nick Iannitto http://columbusama.org/2009/04/16/are-you-ready-7-driving-forces-shaping-media/#comment-6 Nick Iannitto Thu, 23 Apr 2009 12:56:07 +0000 http://columbusama.org/wordpress/?p=42#comment-6 YouTube is a "Pandora's box" of video distribution. It has total control over where and who will see your video. What I mean is after your video plays on YouTube it gets associated with other videos based on keywords of your video. Most marketers, like several clients of mine, who don't have the budget or time, don't realize this and then notice that there are soft porn videos right next to their video because of the keywords of their video. So they have achieved brand awareness, but it's not the brand awareness they wanted and now, potentially, they will have to spend the next couple of years explaining to customers and prospects that they are not a soft porn operation instead of building relationships with existing customers and/or building new relationships with new customers on what their brand really is. You can easily avoid this marketing nightmare by building a customized web video player that gives you total control over distributing your video. Chances are, you don't have the time or money to spend on something as costly as totally rebuilding your brand "from the ashes!" Think about it. YouTube is a “Pandora’s box” of video distribution. It has total control over where and who will see your video. What I mean is after your video plays on YouTube it gets associated with other videos based on keywords of your video. Most marketers, like several clients of mine, who don’t have the budget or time, don’t realize this and then notice that there are soft porn videos right next to their video because of the keywords of their video. So they have achieved brand awareness, but it’s not the brand awareness they wanted and now, potentially, they will have to spend the next couple of years explaining to customers and prospects that they are not a soft porn operation instead of building relationships with existing customers and/or building new relationships with new customers on what their brand really is. You can easily avoid this marketing nightmare by building a customized web video player that gives you total control over distributing your video. Chances are, you don’t have the time or money to spend on something as costly as totally rebuilding your brand “from the ashes!” Think about it.

]]> By: Brian Cray http://columbusama.org/2009/04/16/are-you-ready-7-driving-forces-shaping-media/#comment-4 Brian Cray Wed, 22 Apr 2009 17:09:55 +0000 http://columbusama.org/wordpress/?p=42#comment-4 Nick: Video definitely provides a richer experience to the audience. And with YouTube, video integration is easier and more practical than ever. Great points! Nick:

Video definitely provides a richer experience to the audience. And with YouTube, video integration is easier and more practical than ever. Great points!

]]> By: Nick Iannitto http://columbusama.org/2009/04/16/are-you-ready-7-driving-forces-shaping-media/#comment-3 Nick Iannitto Tue, 21 Apr 2009 03:17:05 +0000 http://columbusama.org/wordpress/?p=42#comment-3 Something else to consider is video. It's rapidly being consuming online at an amazing rate. Web videos are very in fashion to get out your message. They add immediate value by showing your consumers what your business is all about and it penetrates to potentially thousands if the message behind it is armed with creative firepower. Something else to consider is video. It’s rapidly being consuming online at an amazing rate. Web videos are very in fashion to get out your message. They add immediate value by showing your consumers what your business is all about and it penetrates to potentially thousands if the message behind it is armed with creative firepower.

]]>