Archive for August, 2009

August Internet/E-Commerce SIG Meeting: What’s Your App?

What’s your app? It’s becoming a common question as society embraces iPhones and Blackberry smart phones. But what will it take for one smart phone to dominate the other? That’s the question Columbus AMA President Nick Iannitto asked Berkshire Software’s Justin Munger at the E-Commerce/Internet SIG on Thursday, August 20th. Watch the video and tell us what you think it will take to make one smart phone superior.

Five steps to “killer” Web content

by Bridget Weizer Granger

There are two types of content on the Web: killer and filler. Killer content gets the vast majority of page views. Filler content tends to be stuff that was originally created for print material and never properly formatted for the Web. If you want to be a successful Web content writer, you must understand how to create your own killer content.

Give a Little, Get a Lot: Pro Bono Marketing Offers a Great Return

by Brittany L. Eaton, M.S.

My mother always told me to find a job I loved so much that I would do it for free. Her wise words urged me to find my true calling in life – to follow passion over paycheck and power.

If you want to share and grow your marketing talents (and build your portfolio during a struggling economy) try following my mom’s advice by taking on some pro bono marketing work for a local nonprofit organization.

August CAMA Luncheon: Talking with Wendy’s

Ever wonder what it takes to name a new food item at a popular restaurant? Columbus AMA found out at the August 11th Luncheon at BoMA. An exclusive interview with Liz Geraghty, VP of New Product Innovation at Wendy’s, reveals how they named one of the most delicious items on the menu

The Changing Face of Healthcare

On July 30, Ken Weixel, senior partner for Deloitte’s Health Sciences & Government Industry Practice, presented an update on health reform, results from Deloitte’s 2009 Survey of Health Care Consumers and 7 mega-trends for healthcare.

The Power of Networking

By Meg Holley, Job Transition SIG

“Opportunity dances with those already on the dance floor.” – H. Jackson Brown, Jr.

Wow – lots of marketing talent at our Tuesday Job Transition SIG meeting.