Archive for September, 2009

H1N1 – Are you prepared for the flu?

By  Kristen L Phiel, MS

Wondering what is up with the guy in the next cube? Does he just has a tickle in his throat or something nastier? Is that sweat on his brow from that upcoming deadline or does he really have a fever? Is that allergies or a runny nose?

Think ‘swine flu’ will affect you only when pigs fly? Well the 2009 H1N1 flu is here. And the Centers for Disease Control and Prevention (CDC) estimate that the 2009 H1N1 flu may affect 3 out of 10 people. Are you prepared? Is your office prepared?

What kind of story does your portfolio tell?

By Bridget Weizer Granger

You’ve assembled the perfect creative portfolio and believe it speaks volumes about your skills and experience. But does your portfolio tell the right story about your experience and how it can translate to your next job? Even the most well-assembled portfolio doesn’t speak for itself: You need to be prepared to effectively present your work to prospective employers. In fact, how well you communicate your skills and talents during portfolio reviews can make or break your chances of landing that job.

As someone who has conducted many interviews, portfolio presentations are sometimes even more important than the actual pieces presented.  If a candidate can effectively describe the reasoning behind his or her work during portfolio reviews, he or she oftentimes has the best chances of landing the job.  Without a doubt, employers place enormous value on a candidate’s ability to communicate vision and strategy. It’s not just your work on display during a portfolio review; your ability to express yourself is in the spotlight, too.

Share your marketing knowledge through adjunct teaching

By Brittany L. Eaton, M.S.

Some people believe that education is a ”recession-proof” industry. While this may be difficult to prove, one might argue that as long as our species continues to repopulate and age, education will continue to be essential for the survival of future generations.

My years higher education marketing have taught me a valuable lesson in economics – when the going gets tough, the tough keep learning. Studies show that more people pursue continuing education during a recession, whether through a half-day seminar, a certification, or a degree. Education is an investment in the individual that provides a great return – even if only a few years down the road when the market shifts.