Niche Marketing Luncheon Speaker Highlights Hot Trends

• Advertising, Branding, Events, Luncheon
• 1 Comment
• December 9th

At the December 8 Columbus AMA luncheon, Michael Daniels, Co-Owner and Co-Publisher of Outlook Media, spoke on demographic niche marketing in Central Ohio.  Daniels focused his discussions on how to market to Asians, African Americans, GLBT &  Hispanics.

The highlight of Daniels’ speech was focused on the need to create unique strategies to attract each group, including ads that are different for each group because they all have different needs and desires as customers.