Comments on: Apple Doesn’t Tweet or Blog and I Still Bought a Mac. http://columbusama.org/2009/12/15/apple-doesnt-tweet-or-blog-and-i-still-bought-a-mac/ Columbus Chapter of the American Marketing Association Mon, 14 Jun 2010 10:50:01 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Columbus AMA http://columbusama.org/2009/12/15/apple-doesnt-tweet-or-blog-and-i-still-bought-a-mac/#comment-54 Columbus AMA Thu, 17 Dec 2009 22:46:17 +0000 http://columbusama.org/?p=1065#comment-54 Another emphasis Apple makes is on the staff in its stores. I just met a fellow today who used to work at the Apple store at Easton. He had worked in many retail operations and he said the Apple hiring process was easily the most intensive - even going to the point of having applicants prepare skits (10 minutes to prepare a PC vs. Mac ad from the current series). He also said he'd never worked in a retail environment where he'd felt more at home. Investing in people selection is part of branding, too. Paul Dumouchelle, Management Consultant, ADVISA Another emphasis Apple makes is on the staff in its stores. I just met a fellow today who used to work at the Apple store at Easton. He had worked in many retail operations and he said the Apple hiring process was easily the most intensive – even going to the point of having applicants prepare skits (10 minutes to prepare a PC vs. Mac ad from the current series). He also said he’d never worked in a retail environment where he’d felt more at home.

Investing in people selection is part of branding, too.

Paul Dumouchelle, Management Consultant, ADVISA

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