What Never Changes in Marketing
by Paul Dumouchelle, Management Consultant, ADVISA
One of the great things about marketing is the ceaseless change inherent in the challenge. Timing is a crucial element of all in-market activity and time is an endless stream of change. What never changes, though, is human nature.
When reading Edward Gibbon’s “The Rise and Fall of the Roman Empire” as a teenager (history geek that I was, perhaps still am) I recall being struck by how normal the human characters were in that drama. Same goes for all of Shakespeare. Homo sapiens are people and people are human and until our evolution begets a new species we will be what we have always been.
I don’t deny the appeal of the new and cool things that technology and culture lay at our feet. I admit blatant infatuation with the ability to create and distribute video on the internet – my personal video introduction is a perfect example. This is great fun for anyone who has ever harbored a fantasy of creating, producing or starring in moving pictures.
My stock in trade, however, is leveraging insights on motivation to address business challenges and the motivations inherent in human nature do not change. Keep that in mind celebrating another “new” year and the ushering in of a “new” decade.
Oh, yeah, Happy Holidays!
