The Facebook Forecast: Uncool?
Adweek’s Steve McClellan recently wrote an article concerning the decline in Facebook use in the 18-24 year old set.
To be fair, opinions differ on whether the decline in minutes spent on Facebook is a true reflection of user habits. One expert believes that the 18-24 year old age group accesses Facebook primarily through their smartphones and their comScore numbers are not being tabulated.
Others believe the decline is a real phenomenon. They believe Facebook now teeters on the brink of being uncool in an important age demographic.
McClellan points out that once Grandma friends you, the mystique of Facebook evaporates.
What does this mean for us? As a marketing tool, Facebook still has plenty of potential according to McClellan’s article.
The trick will be to know when Facebook is right for a marketing campaign in the 18-24 year old demographic and how to activate customer support for a brand on a social media site that may be waning in popularity for young adults.
Certainly, we need to monitor this age group’s changing relationship with Facebook which McClellan writes may be changing significantly even now.
Finally, we need to ask if our long-term social media marketing strategies are still relevant in this fast-changing Internet landscape.
