Bringing “Authenticity” to Life for Bob Evans
by Paul Dumouchelle, Management Consultant, ADVISA
Chelsea Hamilton, the Field Marketing Communications/PR Manager for Bob Evans, spoke at the Columbus AMA January Luncheon at BoMA held on January 14. The title of her talk was “Digital Marketing Down on the Farm.”
Bob Evans Restaurants core customers are 65+ and it’s “down on the farm” feel doesn’t give it a modern vibe at all. But they’ve embraced the 21st century and are using digital marketing to make it all happen. Chelsea talked about how Bob Evans has gone digital without losing its core values. In fact, its authenticity provides a strong base from which to launch communications using social media. They really want people to get to know the company and digital media speaks to alot of people who are new to Bob Evans. Using social media allows a level of engagement that communicates the qualities of the brand very effectively.
