The New Economy
It is difficult to miss the recent wave of advertisements promoting products alongside messages centered around how consumers are saving money.
A woman in a recent television ad is shown walking into a train car while explaining to a friend that she helps herself to all of the available hotel bathroom toiletries. The ad then goes on to show a number of people discussing various ways to save money. Sadly, I remember the commercial but could not tell you what company sponsored it.
Speaking broadly, companies have reshaped their advertisements to reflect the new economic reality while still driving home branding messages.
It is in vogue to have a savings account again.
Flashy spending seems vulgar.
Given the speed of the economic recovery, it appears this new advertising direction is here to stay.
