Warning: Model Is Digitally Altered.
In the shiny, beautiful world of magazine photography, airbrushing models and actresses is an open secret. How much this affects the self-esteem of girls and women is a recurring topic in the media.
Recently, a British government-commissioned study proposed affixing disclaimers to photos depicting digitally altered models.
Retouched photos turn up in both editorial and commercial photography. Focusing on commercial photography for our purposes, it seems appropriate to ask if we have pushed the perfect, unnatural world depicted in advertising to a new realm.
We want our target audiences to aspire to the world we create with our particular product/service.
Is it right to make that desire, for most women, completely unattainable?
