Milk-a-what?!
Tragedy highlighted much of the celebrity world in recent weeks with the passing of former teenage stars. Happily, a very different kind of story emerged in the past few days to provide fodder for water cooler chats across the country.
Lindsay Lohan is suing the E-Trade folks over one of their baby commercials and she is asking for a cool $100 million dollars in damages.
If you do not already know about the lawsuit, you might remember the boyfriend-stealing/milkaholic baby named Lindsay from one of the many baby-themed E-Trade commercials. Lohan’s attorney asserts that her client is recognized on a one-name basis like Oprah or Madonna and, thus, the lawsuit.
Really, it does not even matter if you remember the commercials or even if you agree with my friends and me that the lawsuit is ludicrous. (We all agree that, in all the times we have viewed the commercial, we never once thought of Lindsay Lohan.) There are two important marketing side notes to this story.
E-Trade is probably overjoyed with the free publicity (lawsuit notwithstanding) and Lindsay Lohan believes she has branded herself so thoroughly that she has joined the ranks of Oprah, Madonna and Elvis.
Only in Hollywood.
(Or a New York courtroom.)
