Business-to-Business (B2B) SIG

The Business-to-Business (B2B) SIG was started in August 2008 to address an unmet need in the Columbus metropolitan area, namely – establishing a forum where B2B marketers could gather to discuss the issues relevant to this field of marketing. Since its inception, the B2B group has become the mold by which all the other SIGs were modeled under.

Upcoming Events
Please visit the Events page to register and find more information about upcoming B2B SIG events.

When Does the B2B SIG Meet?
Meets six times per year, every other month in January, March, May, July, September, November from 7:30am – 9:00am.

Where Does the B2B SIG Meet?
Sterling Commerce
Building #1
4600 Lakehurst Court
Dublin, OH 43016
MAP IT

Directions
From I-270 and Tuttle Crossing Blvd, head west on Tuttle Crossing, turn north (right) at first light onto Emerald Pkwy, then an immediate right into the Sterling Commerce complex. Building #1 is first building on the right.

Past Meetings
In recent meetings, topics covered in the B2B SIG include the following:

Planning for 2010
Guest Speaker: Eric Myers, Director of Internet Marketing, Quest

Using Geo Marketing For Consistent Sales Lead Generation
Guest Speaker: Frank Cava, VP Marketing, Mettler-Toledo

Where to Find Great Marketing Resources
Guest speaker: Roundtable discussion

The Challenges of Marketing Through an Economic Downturn
Guest speaker: Melissa Gutierrez, Vice-President of Nationwide Better Health

Managing Marketing Expectations in an Economic Downturn
Guest speaker: Roundtable discussion facilitated by Steve Bell of Strategic Marketing Innovations

Social Media for Your Industry or Business
Guest speaker: Lara Kretler of Fahlgren Mortine Public Relations

Strategic Marketing: How to Research, Plan, and Properly Execute your Marketing Initiatives
Guest speaker: Josh Hardy, Product Manger with Sterling Commerce

Your B2B SIG Committee

SIG Chair
Steve Bell, Strategic Marketing Innovations

Committee
Thomas Brainard, Baesman
Scott Parrott, Sterling Commerce
Bob James, Advanced Reading Concepts

VP of SIGs
Keri Samiec, KWS Marketing