Bob Evans Restaurants core customers are 65+. It’s down on the farm feel doesn’t give it a modern vibe at all. But they’ve embraced the 21st century and are using digital marketing to make it all happen. Columbus AMA President Nick Iannitto asked Chelsea Hamilton, the Field Marketing Communications/PR Manager, how its gone digital without losing its core values.
At the December 8 Columbus AMA luncheon, Michael Daniels, Co-Owner and Co-Publisher of Outlook Media, spoke on demographic niche marketing in Central Ohio. Daniels focused his discussions on how to market to Asians, African Americans, GLBT & Hispanics.
The highlight of Daniels’ speech was focused on the need to create unique strategies to attract each group, including ads that are different for each group because they all have different needs and desires as customers.
Social media has become the center of attention to marketers across the world. But is it really as special as some claim it to be? At the Columbus AMA’s October Luncheon Columbus AMA President Nick Iannitto asked Jay Dunn, Vice President of Marketing at Lane Bryant, what his thoughts were about the attraction to social media. After you watch the video tell us what you think about the value of social media and what it says about those who use it.
Download Jay’s presentation here.
Columbus AMA talked with George Taylor, VP of Customer Excellence at Cardinal Health, about how his company’s customer retention and customer loyalty programs are responding to the nation’s current desire for healthcare reform. Listen to how they react to potentially major change during these difficult times.
