Don’t Miss Our Oct. 29 Luncheon: Welcome to the Age of Marketing Scientists
201 South Grant Avenue, Columbus, OH 43215
Marketing now moves at the speed of technology. For marketers to keep up, we have to release our stranglehold on any one tech platform and be willing to experiment—even if that means messing up along the way. Key takeaways from Tim McMullen’s talk on Thinking Like a Marketing Scientist include:
- Developing a more flexible and experimental marketing plan
- Learning how to successfully intersect with your audience
- Building a lab culture by giving your team space and trust
- Effectively using technology as a means, not an end
Introducing the Speaker:
Tim McMullen, founder of redpepper
Check out the video:
Tim has worked for 11+ years to build an agency environment where people can perform at their creative best. His intense focus on fostering individual growth has helped redpepper produce some of the most innovative and effective work in the industry.
Ad agency by day, invention lab by night.
redpepper is an award-winning integrated marketing agency with offices in Atlanta and Nashville. They have achieved a 12-year run of growth in clients, revenues, and profits, and have been recognized as one of the 5000 fastest growing companies in the country by Inc. Magazine for five years running. Partners Tim McMullen and Dave McMullen achieved the equivalent of a marketing double play with back-to-back Agency Marketer of the Year Awards (Atlanta 2009 and Nashville 2010). redpepper’s creative work has been recognized with more than three dozen national and regional industry awards. The agency has also received global coverage for their marketing innovation in a variety of outlets from CNN to TechCrunch & Slate.