Join Us! Java Talks are offered monthly at various Panera locations.
Join us on Friday, May 25th at the Olentangy Plaza Panera Bread for coffee, pastries, and networking with other marketing professionals. Free open networking session.
Join Us! Java Talks are offered monthly at various Panera locations.
Join us on Friday, June 22nd at the Olentangy Plaza Panera Bread for coffee, pastries, and networking with other marketing professionals. Free open networking session.
Join Us! Java Talks are offered monthly at Panera Bread.
Join us on Friday, July 27th at the Olentangy Plaza Panera Bread for coffee, pastries, and networking with other marketing professionals. Free open networking session.
Are you a marketing professional in Central Ohio who's looking for your next job? Have you heard that networking is key to a successful job hunt?
Columbus AMA wants to give you an opportunity to put networking to work for you. Join usThursday, June 14thand meet other amazing marketing professionals who are in the same boat as you are, and let's get our heads together to: • discuss opportunities that people have come across which might be of interest to you, • discuss challenges that you've been facing that others may have figured out how to handle, • and generally to get to know other people who can help you, and who you can help in return.
Come with your elevator speech, business cards, paper and pen for note taking, and one or two questions that you can toss out to the group about the parts of your job hunt that you find challenging. It will be worth your while, guaranteed.
Come see us! The East location meets on the second Thursday of the month from 6:30 - 8:30 p.m., at the Bexley Public Library, 2411 East Main Street, Bexley, OH 43209.
There is FREE PARKING available at the lot on the corner of Main Street and Euclaire.
Enrollment is limited to the first20 peoplewho register.
Are you a marketing professional in Central Ohio who's looking for your next job? Have you heard that networking is key to a successful job hunt?
Columbus AMA wants to give you an opportunity to put networking to work for you. Join usThursday, July 12thand meet other amazing marketing professionals who are in the same boat as you are, and let's get our heads together to: • discuss opportunities that people have come across which might be of interest to you, • discuss challenges that you've been facing that others may have figured out how to handle, • and generally to get to know other people who can help you, and who you can help in return.
Come with your elevator speech, business cards, paper and pen for note taking, and one or two questions that you can toss out to the group about the parts of your job hunt that you find challenging. It will be worth your while, guaranteed.
Come see us! The East location meets on the second Thursday of the month from 6:30 - 8:30 p.m., at the Bexley Public Library, 2411 East Main Street, Bexley, OH 43209.
There is FREE PARKING available at the lot on the corner of Main Street and Euclaire.
Enrollment is limited to the first20 peoplewho register.
Columbus AMA Presents: Creating Value in a Changing Economy...Is Marketing a Secret Weapon?
What can marketing do to unleash value and create growth? How do we align marketing investments with business objectives to yield powerful strategic and economic benefits?
Joe Batista, Chief Creatologist of Hewlett Packard, will explore some major emerging themes through case studies and how to recognize, prepare and leverage these ideas for competitive advantage and better business outcomes.
Seeing growth is not a matter of selling more of what you produce, but expanding the domain in which you can respond to your customers/clients/consumers.
Learn how to look at marketing by discovering and aligning corporate assets with marketing to form new competitive landscapes.
About the Speaker: Joe Batista – Chief Creatologist at HP. Joe is a consultant, a business strategist, and a technologist with over 26 years of practical industry experience. Joe actively works with many emerging companies as a Business Advisor, formulating innovative technology, marketing and strategy for competitive advantage.
Joe is a frequent keynote speaker at major events, conferences and executive forums reaching over 15,000 business professionals the last 12 years. His presentations provide powerful insightful but yet actionable messages about creating value!
Help us get the word out. Share the Event (http://bit.ly/AMAL0612) on your LinkedIn profile or Facebook page. Twitter users, kindly mention @ColumbusAMA.
Thanks to our chapter sponsor:
*Please note, this is an evening dinner event held at the Ohio Union
NOTE:
Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline.
Registration CLOSED on Friday, June 8, 2012
**Walk-in policy/late registration: Please email administrator@columbusama.org to inquire about available tickets. Late registration may be possible, but we cannot guarantee that walk-ins will be accommodated.
Columbus AMA Presents: Stay Relevant - A Few Success Stories
In this fast-paced marketing world where traditional and social media have converged, how do you keep up? How can you break through the clutter to reach your target segment, target title and get the desired results (or at least develop a nurturing program to achieve it over time). Do you have best intentions to launch campaigns, but never enough resources?
This presentation is comprised of several case studies of clients across different industries leveraging multi-channel campaigns. We’ll discuss what worked, what didn’t and why. We’ll also touch on considerations on building out the right internal team versus outsourcing.
Members and guests will have the key questions to ask in order to objectively assess their current marketing approach and evaluate the areas that can have the greatest impact.
3 Key Takeaways:
· Key elements of a successful campaign (content/data/offer)
· Importance of customer/target audience insight
· Impact of relevance
About the Speakers:
Erin Staub is a senior marketer with over 18 years of practical B2B sales, marketing and product management experience. Her background includes new product development, business alliances, new market research and new business incubation.
In her role at Standard Register, Erin is responsible for B2B marketing, product and business development for solutions targeted at marketers who need centralized control over brand elements, content & logos and also need to enable a distributed workforce to personalize and customize content in their local geography . Past positions include National Account Sales, Channel & Partnership Development, Marketing & Communications and Product Management/Marketing.
Important Note: Entrance (and free parking available) in the rear of the building off E. Walnut St. (it is an alley). The back of the building has a large black and white sign with "The Downtown Technology center" listed.
Please Join Us!
Columbus AMA Job Transition Group North, May 22, 2012 with Samantha Nolan, Advanced Résumé Strategist, Nationally Syndicated Columnist, Keynote Speaker, and Advocate for 5,000+ Clients!
This networking group is designed for Marketers but ALL are invited. Our goal is to bring together individuals recently displaced and/or new to the field who are looking for employment. We also encourage those with needs and opportunities to come out and “troll for talent.” All levels of experience are welcome - from the recent college graduate to the most seasoned veteran executive. Each meeting we also invite a special guest to be on site to answer your questions and inquiries.
Helping clients achieve their goals, bringing a sense of purpose to a job search, and seeing self-confidence skyrocket are just a few of the benefits Samantha enjoys as the owner of Ladybug Design. Having authored thousands of résumés, she has demonstrated mastery of best practices, and perhaps most importantly, has built a client-centric firm that cares about those they serve.
You may also know Samantha from her syndicated job search advice column ‘Dear Sam’ which has appeared weekly in the Columbus Dispatch, and other news sources around the country, since 2004. For more information, visit www.ladybug-design.com
Advanced Résumé Development Strategies: Learn the tricks pros use to create interview-winning résumés Samantha’s signature presentation, centering around advanced résumé writing strategies, will leave you energized and empowered to impact your own job search in a positive way, feeling you can now develop the tool to make your career aspirations a reality.Cost: FREE to members and non-members
About the Speaker
Helping clients achieve their goals, bringing a sense of purpose to a job search, and seeing self-confidence skyrocket are just a few of the benefits Samantha enjoys as the owner of Ladybug Design. Having authored thousands of résumés, she has demonstrated mastery of best practices, and perhaps most importantly, has built a client-centric firm that cares about those they serve. You may also know Samantha from her syndicated job search advice column ‘Dear Sam’ which has appeared weekly in the Columbus Dispatch, and other news sources around the country, since 2004. For more information, visit www.ladybug-design.com
Help us get the word out.
Add the Event to your LinkedIn profile (http://linkd.in/KfdGMi), talk about the meeting on Facebook and, for Twitter users, kindly mention @ColumbusAMA, @davedemarchi, and/or use the HashTag #JTGNorth. Thanks
Join Us! OhioHealth recently developed and launched a new brand campaign designed to advance internal and external strategic goals and “break out of the sea of sameness.” To borrow a line from a famous advertising campaign….”this isn’t your father’s branding campaign.”
3 Takeaways:
How the OhioHealth strategic brand position was developed.
The strategy behind the creative execution of OhioHealth’s Believe in WE campaign
Lessons learned in trying to redefine a category
About the Speaker: Sue Jablonski was named senior vice president and chief communications officer at OhioHealth in 2008. In this role, she is responsible for a broad range of initiatives including marketing, branding, internal and external communications, creative strategy, digital marketing and media relations.
Sue’s previous experience includes 17 years at The Ohio State University Medical Center where she was chief communications officer and associate vice president. Prior to joining Ohio State, Ms. Jablonski held marketing communications positions with Hewitt Associates, The Toledo Hospital, and Owens Corning Fiberglas.
She maintains many professional affiliations including the Public Relations Society of America, the American Hospital Association's Society for Healthcare Strategy and Market Development, and the American Marketing Association . She also is active in the community as a board member with the Central Ohio Diabetes Association, Lifeline of Ohio, and Capital University.
OhioHealth is a nationally recognized, not-for-profit, charitable, healthcare organization serving and supported by the community. For six consecutive years, the health system has been recognized by FORTUNE Magazine as one of the “100 Best Companies to Work for.”
Based in Columbus, Ohio, OhioHealth is a family of 21,000 associates, physicians and volunteers, 8 member hospitals, 10 affiliate hospitals, 23 health and surgery centers, home health and hospice providers, and medical equipment providers throughout a 40-county area. OhioHealth member hospitals include Riverside Methodist Hospital, Grant Medical Center, Doctors Hospital-Columbus, Grady Memorial Hospital, Dublin Methodist Hospital, Doctors Hospital-Nelsonville, Hardin Memorial Hospital and Marion General Hospital.
Join the Columbus AMA for our Out & About Networking Event!
Get Out 'n About with the AMA's Firsty Thursday's networking happy hour. Join us Thursday, June 7th from 5:30-8:00pm at The Village Idiot Bar on Ohio State Campus.
Enjoy a fun and casual atmosphere while networking with like-minded marketers, happy hour drinks, and appetizers!
Join the Columbus AMA for Firsty Thursday
Join us at Double Happiness in the Brewery District on July 5th for happy hour and casual networking. Unwind and network with fellow marketing-minded members and non-members alike while enjoying happy hour specials.
About Double Happiness When two of the Chinese characters for happiness are placed side by side, a completely new character is formed; double happiness, a symbol of the harmony and good fortune.
A thoroughly modern bar with a familiar feel, Double Happiness is as much ours as it is yours, so come in, have a drink and feel the happiness. http://www.facebook.com/Doublehappinessohio Thanks to our chapter sponsor:
Columbus AMA Presents: Neuromarketing - Understanding Why They Chose Your Competitor We will take a step into your client’s brain and look into the decision-making parts. We’ll discuss many key influencing factors, mistakes to avoid, moves to make, and timing. Dennis Andrew will take your questions and elaborate, giving real-life applications.
3 Key Takeaways
Learn which gaps of information the client’s brain is trying to fill in order to decide.
Learn techniques for delivering this information to the decision-making part of the brain. This includes the order in which information should be delivered.
Learn how the brain will ultimately choose a service provider.
Actionable items you'll be able to take back to the office with you
Create/modify sales process map around how the client’s brain rates an experience, and compares competitors subconsciously.
Implement three options from which clients can choose: the brain likes three. Options do a great job at restricting the logic system to operate within them as boundaries for comparison.
Remove any discomfort at the ending of a client’s experience, such as billing. Perception is largely formed by the ending of an experience.
Redesign any primary visual advertising methods (business cards, webpage, brochures, etc) to compatible standards with ideal client’s brain. The visual nerve is some 40x faster than the optical nerve. Use contrast.
About The Speaker:
Dennis Andrew is the founder of NNOS Studios,http://www.neurosciencemarketing.com/ a neuromarketing firm that largely pursues discovery of the brain’s BUY buttons. He works closely with proactive businesses and individuals that are seeking to better understand the science of a sale.
As an entrepreneur, he finds a enjoyment in buying businesses that are on their way out, and turning them around to produce results. In addition to NNOS Studios, he currently owns a specialty landscaping company, a very unique coffee shop, a real estate investment firm, and a tactical intelligence company that combats human trafficking.
Dennis believes in connecting with people at a sincere, down to earth level, where business becomes personal. He rates the greatness of an accomplishment by the size of the odds against it. And in every end, one reaps what he sows.
Thanks to our Interactive SIG sponsor:
Thanks to our chapter sponsor:
NOTE:
Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.
The Columbus AMA offers a rich and diverse programming schedule. With a focus on networking and in-depth content, any Columbus AMA member can benefit from the many offerings.
The AMA’s showcase event is its monthly luncheon which is designed to appeal to a broad audience with diverse backgrounds. Attending a luncheon is an excellent way to mix with marketing, business and entrepreneurial thought leaders from the central Ohio community while staying on-trend with hot topics. Luncheons are held the second Tuesday of each month.
Less constructed than the luncheon format, Java Talks and Firsty Thursdays round out the monthly networking offerings. Great for those who can’t leave the office during the day, this is an ideal way to mix and mingle in a casual environment. Firsty Thursdays are a happy hour that gets AMA members (and non-members alike) “out ‘n about” at favorite Columbus establishments after work.
Java Talks provide an opportunity to further discuss SIG and Luncheon topics or explore the value and opportunities that come with your membership. Java Talks usually take place on the third Wednesdays or Fridays of each month. Check the calendar of events for the rotating locations.
Both Firsty Thursdays and Java Talks are free of charge and open to anyone. RSVPs are helpful, though, so we know how much food to provide.
The Achievement in Marketing (AIM) awards are held annually and recognize central Ohio’s best campaigns and marketing efforts. This year’s awards will be held the evening of November 15th, 2011 at the Ohio Union. The keynote speaker, Allie Sullivan – head of Social Media for Playboy Enterprises, Inc. - will be joining us from Chicago. AIM Submissions will be accepted beginning September 13, 2011 via [this web page].
Professional development is always a focus of the Columbus AMA. Keep an eye out for announcements on seminars, skill-building opportunities and more.
With the Columbus, there’s something of value for everyone. Come join us and build relationships with like-minded people!
