SIG Events

Upcoming Events

May 22, 2012	Columbus AMA Presents: Job Transition Group North	View Event
Please Join Us! Columbus AMA Job Transition Group North, May 22, 2012 with Samantha Nolan, Advanced Résumé Strategist, Nationally Syndicated Columnist, Keynote Speaker, and Advocate for 5,000+ Clients! This networking group is designed for Marketers but ALL are invited. Our goal is to bring together individuals recently displaced and/or new to the field who are looking for employment. We also encourage those with needs and opportunities to come out and “troll for talent.” All levels of experience are welcome - from the recent college graduate to the most seasoned veteran executive. Each meeting we also invite a special guest to be on site to answer your questions and inquiries. Helping clients achieve their goals, bringing a sense of purpose to a job search, and seeing self-confidence skyrocket are just a few of the benefits Samantha enjoys as the owner of Ladybug Design. Having authored thousands of résumés, she has demonstrated mastery of best practices, and perhaps most importantly, has built a client-centric firm that cares about those they serve. You may also know Samantha from her syndicated job search advice column ‘Dear Sam’ which has appeared weekly in the Columbus Dispatch, and other news sources around the country, since 2004. For more information, visit www.ladybug-design.com Advanced Résumé Development Strategies: Learn the tricks pros use to create interview-winning résumés Samantha’s signature presentation, centering around advanced résumé writing strategies, will leave you energized and empowered to impact your own job search in a positive way, feeling you can now develop the tool to make your career aspirations a reality.Cost: FREE to members and non-members About the Speaker Helping clients achieve their goals, bringing a sense of purpose to a job search, and seeing self-confidence skyrocket are just a few of the benefits Samantha enjoys as the owner of Ladybug Design. Having authored thousands of résumés, she has demonstrated mastery of best practices, and perhaps most importantly, has built a client-centric firm that cares about those they serve. You may also know Samantha from her syndicated job search advice column ‘Dear Sam’ which has appeared weekly in the Columbus Dispatch, and other news sources around the country, since 2004. For more information, visit www.ladybug-design.com Help us get the word out. Add the Event to your LinkedIn profile (http://linkd.in/KfdGMi), talk about the meeting on Facebook and, for Twitter users, kindly mention @ColumbusAMA, @davedemarchi, and/or use the HashTag #JTGNorth. Thanks Thanks to our Chapter Sponsor Register ▶
May 23, 2012	Columbus AMA Presents: Healthcare SIG	View Event
Join Us! OhioHealth recently developed and launched a new brand campaign designed to advance internal and external strategic goals and “break out of the sea of sameness.” To borrow a line from a famous advertising campaign….”this isn’t your father’s branding campaign.” 3 Takeaways: How the OhioHealth strategic brand position was developed. The strategy behind the creative execution of OhioHealth’s Believe in WE campaign Lessons learned in trying to redefine a category About the Speaker: Sue Jablonski was named senior vice president and chief communications officer at OhioHealth in 2008. In this role, she is responsible for a broad range of initiatives including marketing, branding, internal and external communications, creative strategy, digital marketing and media relations. Sue’s previous experience includes 17 years at The Ohio State University Medical Center where she was chief communications officer and associate vice president. Prior to joining Ohio State, Ms. Jablonski held marketing communications positions with Hewitt Associates, The Toledo Hospital, and Owens Corning Fiberglas. She maintains many professional affiliations including the Public Relations Society of America, the American Hospital Association's Society for Healthcare Strategy and Market Development, and the American Marketing Association . She also is active in the community as a board member with the Central Ohio Diabetes Association, Lifeline of Ohio, and Capital University. OhioHealth is a nationally recognized, not-for-profit, charitable, healthcare organization serving and supported by the community. For six consecutive years, the health system has been recognized by FORTUNE Magazine as one of the “100 Best Companies to Work for.” Based in Columbus, Ohio, OhioHealth is a family of 21,000 associates, physicians and volunteers, 8 member hospitals, 10 affiliate hospitals, 23 health and surgery centers, home health and hospice providers, and medical equipment providers throughout a 40-county area. OhioHealth member hospitals include Riverside Methodist Hospital, Grant Medical Center, Doctors Hospital-Columbus, Grady Memorial Hospital, Dublin Methodist Hospital, Doctors Hospital-Nelsonville, Hardin Memorial Hospital and Marion General Hospital. Thanks to our chapter sponsor: Register ▶
May 25, 2012	Columbus AMA Presents: Java Talk	View Event
Join Us! Java Talks are offered monthly at various Panera locations. Join us on Friday, May 25th at the Olentangy Plaza Panera Bread for coffee, pastries, and networking with other marketing professionals. Free open networking session. Thanks to our chapter sponsor: Register ▶
June 6, 2012	Columbus AMA Presents: Staying Relevant – A Few Success Stories	View Event
Columbus AMA Presents: Stay Relevant - A Few Success Stories In this fast-paced marketing world where traditional and social media have converged, how do you keep up? How can you break through the clutter to reach your target segment, target title and get the desired results (or at least develop a nurturing program to achieve it over time). Do you have best intentions to launch campaigns, but never enough resources? This presentation is comprised of several case studies of clients across different industries leveraging multi-channel campaigns. We’ll discuss what worked, what didn’t and why. We’ll also touch on considerations on building out the right internal team versus outsourcing. Members and guests will have the key questions to ask in order to objectively assess their current marketing approach and evaluate the areas that can have the greatest impact. 3 Key Takeaways: · Key elements of a successful campaign (content/data/offer) · Importance of customer/target audience insight · Impact of relevance About the Speakers: Erin Staub is a senior marketer with over 18 years of practical B2B sales, marketing and product management experience. Her background includes new product development, business alliances, new market research and new business incubation. In her role at Standard Register, Erin is responsible for B2B marketing, product and business development for solutions targeted at marketers who need centralized control over brand elements, content & logos and also need to enable a distributed workforce to personalize and customize content in their local geography . Past positions include National Account Sales, Channel & Partnership Development, Marketing & Communications and Product Management/Marketing. Important Note: Entrance (and free parking available) in the rear of the building off E. Walnut St. (it is an alley). The back of the building has a large black and white sign with "The Downtown Technology center" listed. Thanks to our Business to Business SIG sponsor: Thanks to our Chapter Sponsor: Register ▶
June 7, 2012	Columbus AMA Presents: Firsty Thursday	View Event
Join the Columbus AMA for our Out & About Networking Event! Get Out 'n About with the AMA's Firsty Thursday's networking happy hour. Join us Thursday, June 7th from 5:30-8:00pm at The Village Idiot Bar on Ohio State Campus. Enjoy a fun and casual atmosphere while networking with like-minded marketers, happy hour drinks, and appetizers! Check them out on Facebook: http://www.facebook.com/VillageIdiotColumbus Thanks to our chapter sponsor: Register ▶
June 12, 2012	Columbus AMA Presents: Creating Value in a Changing Economy…Is Marketing a Secret Weapon?	View Event
Columbus AMA Presents: Creating Value in a Changing Economy...Is Marketing a Secret Weapon? What can marketing do to unleash value and create growth? How do we align marketing investments with business objectives to yield powerful strategic and economic benefits? Joe Batista, Chief Creatologist of Hewlett Packard, will explore some major emerging themes through case studies and how to recognize, prepare and leverage these ideas for competitive advantage and better business outcomes. Seeing growth is not a matter of selling more of what you produce, but expanding the domain in which you can respond to your customers/clients/consumers. Learn how to look at marketing by discovering and aligning corporate assets with marketing to form new competitive landscapes. About the Speaker: Joe Batista – Chief Creatologist at HP. Joe is a consultant, a business strategist, and a technologist with over 26 years of practical industry experience. Joe actively works with many emerging companies as a Business Advisor, formulating innovative technology, marketing and strategy for competitive advantage. Joe is a frequent keynote speaker at major events, conferences and executive forums reaching over 15,000 business professionals the last 12 years. His presentations provide powerful insightful but yet actionable messages about creating value! Help us get the word out. Share the Event (http://bit.ly/AMAL0612) on your LinkedIn profile or Facebook page. Twitter users, kindly mention @ColumbusAMA. Thanks to our chapter sponsor: Please note, this is an evening dinner event held at the Ohio Union NOTE:* Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline. Registration CLOSED on Friday, June 8, 2012 **Walk-in policy/late registration: Please email administrator@columbusama.org to inquire about available tickets. Late registration may be possible, but we cannot guarantee that walk-ins will be accommodated. Register ▶
June 14, 2012	Columbus AMA Presents: Job Transition Group East	View Event
Please Join Us! Are you a marketing professional in Central Ohio who's looking for your next job? Have you heard that networking is key to a successful job hunt? Columbus AMA wants to give you an opportunity to put networking to work for you. Join us Thursday, June 14th and meet other amazing marketing professionals who are in the same boat as you are, and let's get our heads together to: • discuss opportunities that people have come across which might be of interest to you, • discuss challenges that you've been facing that others may have figured out how to handle, • and generally to get to know other people who can help you, and who you can help in return. Come with your elevator speech, business cards, paper and pen for note taking, and one or two questions that you can toss out to the group about the parts of your job hunt that you find challenging. It will be worth your while, guaranteed. Come see us! The East location meets on the second Thursday of the month from 6:30 - 8:30 p.m., at the Bexley Public Library, 2411 East Main Street, Bexley, OH 43209. There is FREE PARKING available at the lot on the corner of Main Street and Euclaire. Enrollment is limited to the first 20 people who register. Thanks to our Chapter Sponsor Register ▶
June 21, 2012	Columbus AMA Presents: Neuromarketing – Understanding Why They Chose Your Competitor	View Event
Columbus AMA Presents: Neuromarketing - Understanding Why They Chose Your Competitor We will take a step into your client’s brain and look into the decision-making parts. We’ll discuss many key influencing factors, mistakes to avoid, moves to make, and timing. Dennis Andrew will take your questions and elaborate, giving real-life applications. 3 Key Takeaways Learn which gaps of information the client’s brain is trying to fill in order to decide. Learn techniques for delivering this information to the decision-making part of the brain. This includes the order in which information should be delivered. Learn how the brain will ultimately choose a service provider. Actionable items you'll be able to take back to the office with you Create/modify sales process map around how the client’s brain rates an experience, and compares competitors subconsciously. Implement three options from which clients can choose: the brain likes three. Options do a great job at restricting the logic system to operate within them as boundaries for comparison. Remove any discomfort at the ending of a client’s experience, such as billing. Perception is largely formed by the ending of an experience. Redesign any primary visual advertising methods (business cards, webpage, brochures, etc) to compatible standards with ideal client’s brain. The visual nerve is some 40x faster than the optical nerve. Use contrast. About The Speaker: Dennis Andrew is the founder of NNOS Studios, http://www.neurosciencemarketing.com/ a neuromarketing firm that largely pursues discovery of the brain’s BUY buttons. He works closely with proactive businesses and individuals that are seeking to better understand the science of a sale. As an entrepreneur, he finds a enjoyment in buying businesses that are on their way out, and turning them around to produce results. In addition to NNOS Studios, he currently owns a specialty landscaping company, a very unique coffee shop, a real estate investment firm, and a tactical intelligence company that combats human trafficking. Dennis believes in connecting with people at a sincere, down to earth level, where business becomes personal. He rates the greatness of an accomplishment by the size of the odds against it. And in every end, one reaps what he sows. Thanks to our Interactive SIG sponsor: Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed. Register ▶
June 22, 2012	Columbus AMA Presents: Java Talk	View Event
Join Us! Java Talks are offered monthly at various Panera locations. Join us on Friday, June 22nd at the Olentangy Plaza Panera Bread for coffee, pastries, and networking with other marketing professionals. Free open networking session. Thanks to our chapter sponsor: Register ▶
July 5, 2012	Columbus AMA Presents: Firsty Thursday	View Event
Join the Columbus AMA for Firsty Thursday Join us at Double Happiness in the Brewery District on July 5th for happy hour and casual networking. Unwind and network with fellow marketing-minded members and non-members alike while enjoying happy hour specials. About Double Happiness When two of the Chinese characters for happiness are placed side by side, a completely new character is formed; double happiness, a symbol of the harmony and good fortune. A thoroughly modern bar with a familiar feel, Double Happiness is as much ours as it is yours, so come in, have a drink and feel the happiness. http://www.facebook.com/Doublehappinessohio Thanks to our chapter sponsor: Register ▶
July 12, 2012	Columbus AMA Presents: Job Transition Group East	View Event
Please Join Us! Are you a marketing professional in Central Ohio who's looking for your next job? Have you heard that networking is key to a successful job hunt? Columbus AMA wants to give you an opportunity to put networking to work for you. Join us Thursday, July 12th and meet other amazing marketing professionals who are in the same boat as you are, and let's get our heads together to: • discuss opportunities that people have come across which might be of interest to you, • discuss challenges that you've been facing that others may have figured out how to handle, • and generally to get to know other people who can help you, and who you can help in return. Come with your elevator speech, business cards, paper and pen for note taking, and one or two questions that you can toss out to the group about the parts of your job hunt that you find challenging. It will be worth your while, guaranteed. Come see us! The East location meets on the second Thursday of the month from 6:30 - 8:30 p.m., at the Bexley Public Library, 2411 East Main Street, Bexley, OH 43209. There is FREE PARKING available at the lot on the corner of Main Street and Euclaire. Enrollment is limited to the first 20 people who register. Thanks to our Chapter Sponsor Register ▶
July 27, 2012	Columbus AMA Presents: Java Talk	View Event
Join Us! Java Talks are offered monthly at Panera Bread. Join us on Friday, July 27th at the Olentangy Plaza Panera Bread for coffee, pastries, and networking with other marketing professionals. Free open networking session. Thanks to our chapter sponsor: Register ▶

Past Events

May 17, 2012	Columbus AMA Presents: Mobile Marketing SIG	View Event

Columbus AMA Presents: Mobile Marketing SIG Five years ago, perhaps no one looked at your website using a mobile phone, and only one or two tried to look up directions to your store on their smartphone. Today, the majority of your customers are looking for you using a mobile device. Making sure you show up on smartphone searches is a required piece of your overall marketing strategy. The iPhone has gone from its debut to 100 million sales in just a few years. With Apple and Android fighting over market share and more than half of consumers now using a smart phone, search will never be the same. Today’s web search is faster, more targeted and based on where the customer is located—often using the phone’s GPS capability. Patrick Dichter, Senior Business Development Manager from RevLocal, will explain how businesses can be found and position effectively for mobile search. About The Speaker Patrick Dichter is the Senior Business Development Manager for RevLocal, a Columbus-based local search marketing firm. Originally from Colorado, Patrick holds an MBA from University of Denver. Since joining RevLocal just over a year ago, the company has grown from small-town startup to a national leader with offices in 7 cities and more than 50 employees. Patrick attributes his team’s early success to a culture focused on taking ownership and helping businesses clearly understand how their customers are searching for them. His previous experience includes working with the summer sales program for Southwestern Advantage for years as a top producer in sales, recruiting and team building. Patrick’s interests include skiing, traveling and entrepreneurship. Thanks to our Mobile Marketing SIG sponsor: Thanks to our chapter sponsor:
May 12, 2012	Columbus AMA Presents: The Marketers New Tool Box	View Event

The Marketers New Tool Box - A Professional Development Workshop Schedule: 9:00-9:30 am: Registration & open networking 9:30-10:00 am: Session 1 – Brandie Feuer, Director of Marketing, Social & Mobile, Bath & Body Works 10:00-11:00 am: Session 2 - Joe Pulizzi, Founder of Content Marketing Institute "5 Content Marketing Initiatives You Must Do Now" 11-11:15am: Break 11:15-12pm: Session 3 – Alaina Shearer, Principal & Chief Digital Strategist, Cement Marketing “Top 5 Steps to Developing a Content Marketing Plan” Alaina Shearer gives you five actionable steps to developing an interactive content marketing plan. 12-1pm: Optional lunch (hosted by the AMA) at Woody’s About the Speakers: Brandie Feuer, Director of Marketing, Social & Mobile, Bath & Body Works. Brandie is an interactive marketing professional with more than sixteen years of experience in advertising, interactive marketing and emerging media. Currently, Ms. Feuer is Director of Marketing, Social and Mobile for Bath and Body Works, America's #1 Specialty Beauty Retailer with over 1,700 stores nationwide. Throughout her career, Brandie has worked with top tier brands including Planet Hollywood, Luxor Hotel & Casino, MGM Resorts International, Starwood Hotels & Resorts, The Las Vegas Sands, Cirque du Soleil, Tropicana Las Vegas, the UFC and The Miami Herald. Joe Pulizzi, Founder of Content Marketing Institute and co-author of Managing Content Marketing, will highlight six areas of "Good to Great" differences between what brands are doing that are works online when it comes to content marketing and brand storytelling. His presentation includes many case studies and takeaways for you to implement tomorrow. For more information. visit http://www.joepulizzi.com/bio/ Alaina Shearer is immersed in the world of Internet Marketing. For her clients she has a knack for taking an overwhelming amount of online content and boiling it down into one, clear targeted message that resonates with audiences who are searching or socially seeking solutions to their questions. Before founding Cement Marketing, Alaina helped to create award winning work for an advertising agency as their Senior Interactive Copywriter. She also served as the Communications Director for the Athens County Visitors Bureau. Her blog, MsSingleMama.com, which has 15,000 – 20,000 unique readers a month. She was also one of 100 original Ford Fiesta Movement agents. Please note there is a shift in speakers for this professional development workshop. The content of the day continues to focus on specific, results driven methodology via timely marketing tools. We look forward to seeing you on Saturday. If you are unable to attend due to this change, please email administrator@columbusama.org Partner in Promotion: Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline.
May 10, 2012	Columbus AMA Presents: Job Transition Group East	View Event

Please Join Us! Are you a marketing professional in Central Ohio who's looking for your next job? Have you heard that networking is key to a successful job hunt? Columbus AMA wants to give you an opportunity to put networking to work for you. Join us Thursday, May 10th and meet other amazing marketing professionals who are in the same boat as you are, and let's get our heads together to: • discuss opportunities that people have come across which might be of interest to you, • discuss challenges that you've been facing that others may have figured out how to handle, • and generally to get to know other people who can help you, and who you can help in return. Come with your elevator speech, business cards, paper and pen for note taking, and one or two questions that you can toss out to the group about the parts of your job hunt that you find challenging. It will be worth your while, guaranteed. Come see us! The East location meets on the second Thursday of the month from 6:30 - 8:30 p.m., at the Bexley Public Library, 2411 East Main Street, Bexley, OH 43209. There is FREE PARKING available at the lot on the corner of Main Street and Euclaire. Enrollment is limited to the first 20 people who register. Thanks to our Chapter Sponsor
May 2, 2012	Columbus AMA Presents: Social Media SIG The Power of Pink	View Event

Columbus AMA Presents: The Power of Pink - Using Social Media to Engage, Educate and Inspire Join us! Becca Thomas of the Columbus Affiliate of Susan G. Komen for the Cure will share how the non-profit uses social media to reach their community of supporters and survivors. Learn how she grew the Affiliate’s presence in social media and the best practices she discovered along the way. About the Speaker: Becca Thomas is the Director of Events and Marketing for the Columbus Affiliate of Susan G. Komen for the Cure and oversees all activities and promotion for the Affiliate. This includes the annual Race for the Cure, currently the second largest Race for the Cure in the country. Dabbling in social media since 2007, Becca set up all the social media channels for the non-profit and has learned the good and the bad of having an online presence, 24/7. Becca previously worked for a PR agency and has a degree in PR/Journalism from the Scripps School of Journalism at Ohio University. Free parking in the Main Library garage, accessed via Library Park Drive along the north side of the building. Thanks to our Social Media SIG sponsor: Thanks to our Chapter Sponsor: NOTE: Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.
April 24, 2012	Columbus AMA Presents: Job Transition Group North	View Event

Please Join Us! Columbus AMA Job Transition Group North, April 24, 2012 with Christian Adams, Marketing and Inside Sales Manager at Minds On. This networking group is designed for Marketers but ALL are invited. Our goal is to bring together individuals recently displaced and/or new to the field who are looking for employment. We also encourage those with needs and opportunities to come out and “troll for talent.” All levels of experience are welcome - from the recent college graduate to the most seasoned veteran executive. Each meeting we also invite a special guest to be on site to answer your questions and inquiries. About the Speaker Christian Adams is currently the Marketing and Inside Sales Manager for Minds On, a B2B digital agency in Lewis Center. As the Marketing and Inside Manager, Christian puts together strategic sales and marketing plans to help the agency win new business. He is well versed in using social media and personal branding to get conversations that land jobs, deals, and long term partnerships. For more information, visit http://mindson.com For Job Seekers and B2B: The Lost Art of Personal Branding, Being Real, and Doing More Just doing enough does not work anymore in a fast paced and highly competitive global economy. How are you going to separate yourself from the rest of the pack when everybody is a marketer? Christian will be telling his story of success and failure, talking about his personal experiences growing up analog, and finding his way in a high-speed digital world. Help us get the word out. Add the Event to your LinkedIn profile (http://linkd.in/HwOvrB), talk about the meeting on Facebook and, for Twitter users, kindly mention @ColumbusAMA, @davedemarchi, @christiangadams and/or use the HashTag #JTGNorth. Thanks to our Chapter Sponsor
April 20, 2012	Columbus AMA Presents: Java Talk	View Event

Join Us! Java Talks are offered monthly at Panera Bread. Join us on Friday, April 20th at the Olentangy Plaza Panera Bread for coffee, pastries, and networking with other marketing professionals. Free open networking session. Thanks to our chapter sponsor:
April 19, 2012	Columbus AMA Presents: Four Ways to Extend your Marketing Efforts Across Devices	View Event

Columbus AMA Presents 4 Ways to Extend your Marketing Efforts Across Devices. In this seminar, we will discuss digital publishing for tablets, touch-screen solutions, streaming video content and the benefits of responsive web page design. The Mills James Web & Interactive Services Department combines powerful storytelling with dynamic media to create hands-on, minds-on interaction across web, mobile, and exhibit spaces. 3 Key Takeways: Existing print materials and other content can be repurposed at a low cost to extend messaging efforts over new delivery channels with digital publishing. The old adage is true, The Medium is the Message, and you need to treat it as such. Rich media can be an easy integration into your Website and can bring lasting returns. About the Speakers Arthur James, VP of Video & Interactive Services, Noell Wolfgram Evans, Senior Producer/Writer, Chris Frederick, Senior Designer, Stephen Zeidner, Senior Applications Developer, Bill Jordan, Senior Flash Developer / Senior Multimedia Designer. About the Company As the most comprehensive creative media company in Ohio and surrounding states, Mills James is among the largest independent production firms in the nation. With a staff of more than 150, we surround our clients with 360 degrees of creative media solutions so we can integrate messages across multiple communication media and send those messages anywhere. In any medium, platform or format. During our more than quarter century in business, we’ve cultivated a seasoned team of production experts in multiple competencies. Professionals able to see through all the complexities to know what’s important and what’s not – aligning resources and costs to the things that really matter. Then we back them with all the tools, talent and technology for everything in creative media. Our award-winning team of designers, developers, and animators focus on creating dynamic experiences for web, exhibit, and mobile applications. Thanks to our Interactive SIG sponsor: Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.
April 18, 2012	Columbus AMA Presents: The 10 ComBRANDments.	View Event

The 10 ComBRANDments. Written-in-Stone Branding Do's & Don'ts Presenter: Matt Harlow \| Owner: Harcorps & Director at Perry Ballard Incorporated Presented as a collaboration with the Columbus AMA and AdFed Columbus AMA/AdFed Luncheon: 11:30 a.m. – 1 p.m. (Register Below) April 18 is also Student Career Day as presented by AdFed. Know a student who might enjoy the day? Feel free to invite them! For more information about the student career day, please contact Mary Ernsberger mernsber@cscc.edu and be sure to specific you are with the AMA Student Career Day Schedule: Student Career Day Registration: 1-1:15 p.m. Intro./Keynote Speaker: 1:15-1:55 p.m. Breakout Session #1: 2:00-2:25 p.m. Breakout Session #2: 2:30-2:55 p.m. Breakout Session #3: 3:00-3:25 p.m. Portfolio/Resume Review Panel: 3:30-5 p.m. BREAKOUT SESSIONS Students will be asked to choose three breakout sessions to attend, each focused around careers in a particular segment of the advertising industry: Creative Media Account Services Production Business-To-Business In-House Market Research PORTFOLIO/RESUME REVIEW PANEL Following the breakout session, the student will work one-on-one with the panelists to review their materials and receive pointers to prepare them for interviewing. About the Speaker: Matt Harlow has spent his entire professional life helping companies project the best possible brands to their prospects and live up to their brands for their customers. He's been involved in the American Advertising Federation since college and has served at the local, district and national levels in the organization as a professional. He has spoken to advertising and marketing organizations across America and taught several college advertising classes. "I'm one of the luckiest people I know. I love what I do. I love the feeling when research on a new market or a product line clicks into place and it all makes sense. I enjoy the planning and the strategy and helping my clients solve their problems and increase sales." said Matt, "I started teaching and speaking help pay back the profession I love". Matt has a BAs in Marketing and Adverting as well as an MBA from The Ohio State University. He has been in agency account service since 1987 and never regretted a minute of it! Directions http://www.cscc.edu/conferencecenter/directions.htm Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline.
April 12, 2012	Columbus AMA Presents: Job Transition Group East	View Event

Please Join Us! Are you a marketing professional in Central Ohio who's looking for your next job? Have you heard that networking is key to a successful job hunt? Columbus AMA wants to give you an opportunity to put networking to work for you. Join us Thursday, April 12th and meet other amazing marketing professionals who are in the same boat as you are, and let's get our heads together to: • discuss opportunities that people have come across which might be of interest to you, • discuss challenges that you've been facing that others may have figured out how to handle, • and generally to get to know other people who can help you, and who you can help in return. Come with your elevator speech, business cards, paper and pen for note taking, and one or two questions that you can toss out to the group about the parts of your job hunt that you find challenging. It will be worth your while, guaranteed. Come see us! The East location meets on the second Thursday of the month from 6:30 - 8:30 p.m., at the Bexley Public Library, 2411 East Main Street, Bexley, OH 43209. There is FREE PARKING available at the lot on the corner of Main Street and Euclaire. Enrollment is limited to the first 20 people who register. Thanks to our Chapter Sponsor
April 4, 2012	Columbus AMA Presents: Business to Business SIG	View Event

Columbus AMA Presents: A Recipe for Success in B2B Marketing All great recipes contain select ingredients, easy to follow directions and they consistently result in tasty results. In A Recipe For Success in B2B Marketing I’ll share a simple recipe for defining, planning and implementing successful, results-driven B2B campaigns. You will walk away from this presentation with an effective B2B campaign strategy model, insight on how to use the model and tips and techniques you can apply immediately. Ingredients: The five key ingredients essential for success in B2B marketing Recipe: How to design your own 360 degree B2B campaign plan Secret Sauce: Tactics and mediums to consider that deliver long-term results Participants will be able to: Assess their approach to B2B campaigns and adapt or include items they learned about improve or enhance campaigns and quickly and easily communicate how results-driven campaigns are constructed, managed and improved. Every attendee will receive a printed and electronic version of Dan's 5-C model and access to a drop box folder with additional resources if requested. About the Speakers: Dan Harris is the Vice President, Strategy and Business Development of Minds On, Inc. Dan Harris is a graduate of Franklin University and a 17 year veteran of B2B marketing. He describes himself as a laptop carryin’, backpack slingin’, smart phone connectin’, networking marketer on a quest to connect and help others. As the Vice President of Strategy and Business Development at Minds On, he's leading the strategic charge to create a digital and social difference for his clients and his community. Dan’s passions include: teaching and speaking on social media, campaign models, content marketing, the Web, digital, mobile, sales, training and business development. Important Note: Entrance (and free parking available) in the rear of the building off E. Walnut St. (it is an alley). The back of the building has a large black and white sign with "The Downtown Technology center" listed. Thanks to our Business to Business SIG sponsor: Thanks to our Chapter Sponsor:
March 30, 2012	Columbus AMA Presents: Java Talk	View Event

Join Us! Java Talks are offered monthly at Panera Bread. Join us on Friday, March 30th at the Olentangy Plaza Panera Bread for coffee, pastries, and networking with other marketing professionals. Free open networking session. Thanks to our chapter sponsor:
March 27, 2012	Columbus AMA Presents: Job Transition Group North	View Event

Please Join Us! Columbus AMA Job Transition Group North, March 27, 2012 with Keith F. Luscher, author, speaker, salesman & networker. This networking group is designed for Marketers but ALL are invited. Our goal is to bring together individuals recently displaced and/or new to the field who are looking for employment. We also encourage those with needs and opportunities to come out and “troll for talent.” All levels of experience are welcome - from the recent college graduate to the most seasoned veteran executive. Each meeting we also invite a special guest to be on site to answer your questions and inquiries. About the Speaker Keith F. Luscher is the author of several books and has spoken to virtually every networking group in town on this topic and has multiple success stories to share. He also presents this program on a regular basis for job seekers in partnership with Jewish Family Services and The Columbus Metropolitan Library. For more information, visit http://WedgePower.com For Job Seekers and B2B: To Get Your Foot in the Door, Use a Wedge Job seekers and B2B sales people have something in common: they both ask the question, “How do I get my foot into the door of an organization where I don’t have a connection?" Our answer: "Use a wedge." Keith will discuss "WedgePower", an eight-step strategy that, when properly deployed, WILL increase one's success rate at opening new doors to prospective employers (and customers). Keith will walk through each step individually, have handout resources available, and be able to answer questions as well. Keith will give participants a blueprint they can follow -- an actual step-by-step approach to getting in front of new prospects in a B2B (a note to job seekers: you are in B2B whether you know it or not) setting. This blueprint WORKS, because it actually FORCES participants to: Identify the REAL decision makers!? Begin to more clearly identify their value proposition? Specifically identify their market? Leverage their knowledge and expertise into engaging content that enables them to build new prospect relationships through value Develop a strategy for following up with prospects on a regular basis Help us get the word out. Add the Event to your LinkedIn profile (http://linkd.in/wERKcQ), talk about the meeting on FaceBook and, for Twitter users, kindly mention @ColumbusAMA & @davedemarchi and/or use the HashTag #JTGNorth. Thanks to our Chapter Sponsor
March 15, 2012	Columbus AMA Presents: Mobile Trends for 2012	View Event

Columbus AMA Presents: Mobile Trends for 2012 By every measure mobile is becoming an increasingly important channel. Whether it is for social, gaming, search, product information, or mobile commerce the use of mobile is scaling quickly. It is a challenge for marketers to make sense of it all and to plan appropriately. Jay Donovan will share his perspectives on what is going to be driving mobile in 2012 and beyond. You will take away ideas on how to plan or revise your use of mobile in your marketing mix. About The Speaker Jay Donovan manages strategy for the Digital Solutions team at Alliance Data. Prior to that, he worked for GSW Worldwide where he was an Art Director specializing in new business and mobile concepts. Before that he spent 6 years at Resource Interactive leading interaction design and mobile prototype projects. Jay is also a writer for top industry blog TechCrunch, and has been published in several other major technology blogs including: CrunchGear, Mobile Marketer, MobilitySite and MobileCrunch Jay holds a B.A. from Otterbein University, a Technical Diploma from DeVry and is a current M.B.A. student at Capital University in Columbus, OH. Thanks to our Mobile Marketing SIG sponsor: Thanks to our chapter sponsor:
March 13, 2012	Columbus AMA Presents: The IBM Global CMO Study	View Event

Columbus AMA Presents: From Stretched to Strengthened Insights from the IBM Global CMO Study Hear first hand from IBM’s Vice President, Marketing and Communications, IBM Systems & Technology Group, North America, Deon Newman as he shares the results of the 2011 IBM Global Chief Marketing Officer (CMO) Study. IBM conducted in-depth, face-to-face interviews with more than 1700 marketing executives from companies of various sizes, across a wide range of industries and regions. The study reveals emerging trends and responses to the evolving scope and needs of marketing. Attend the March 13^th event and hear what you can do in your own company and how you can prepare for the new skills required for marketing professionals everywhere. Deon will discuss -The changing role of marketing and new expectations -Value of becoming a social business -Challenges of delivering a consistent customer experience Each AMA member and non-member guest will receive a copy of the CMO Study, Bringing Science to the Art of Marketing at the event. Join the discussion and find out more at: Main study & CMO Study LinkedIn group In the course of IBM's conversations with CMOs worldwide....IBM will share with attendees, > The four pervasive universal game-changers CMO are facing. > How the most proactive CMOs are responding to these challenges. > The three key areas for improvement. > Access to a self assessment tool to compare how they compare against their peers. About the Speaker: Deon Newman is the VP of Marketing & Communications, IBM Systems & Technology, North America. Help us get the word out. Share the Event (http://bit.ly/AMAL0312) on your LinkedIn profile or Facebook page. Twitter users, kindly mention @ColumbusAMA. Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline. Registration CLOSED on Friday, March 9, 2012 **Walk-in policy/late registration: Please email administrator@columbusama.org to inquire about available tickets. Late registration may be possible, but we cannot guarantee that walk-ins will be accommodated.
March 8, 2012	Columbus AMA Presents: Job Transition Group East	View Event

Please Join Us! If you're a marketing professional in Central Ohio who's looking for your next opportunity, you've undoubtedly heard that networking is a critical activity for you to do. Now, Columbus AMA wants to give you an opportunity to put that axiom to work for you. Join us Thursday, March 8th, and meet other amazing marketing professionals who are in the same boat as you are, and let's get our heads together to: • discuss opportunities that people have come across which might be of interest to you, • discuss challenges that you've been facing that others may have figured out how to handle, • and generally to get to know other people who can help you, and who you can help in return. Come with your elevator speech, business cards, paper and pen for note taking, and one or two questions that you can toss out to the group. It will be worth your while, guaranteed. Come see us! The East location meets on the second Thursday of the month from 6:30 - 8:30 p.m., at the Bexley Public Library, 2411 East Main Street, Bexley, OH 43209. There is FREE PARKING available at the lot on the corner of Main Street and Euclaire. Enrollment is limited to the first 20 people who register. Thanks to our Chapter Sponsor
March 7, 2012	Columbus AMA Presents: Social Media Success Live from the News Desk	View Event

Columbus AMA presents: Social Media Success Live from the News Desk Craig Friedman, Managing Editor of 10TV.com, and who manages WBNS-10TV’s social media network strategy and mobile platforms, shares his strategy – successes and not so much – as one of the top Twitter personalities in Columbus. With more than 3,500 followers, Craig is a Twitter Crazy Man. Come hear how he does it. Free parking in the Main Library garage, accessed via Library Park Drive along the north side of the building. Thanks to our Social Media SIG sponsor: Thanks to our Chapter Sponsor: NOTE: Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.
February 28, 2012	Columbus AMA Presents: Job Transition Group North	View Event

Job Transition Group North This networking group is designed specifically for Marketers. Our goal is to bring together individuals in the field of marketing and public relations who have been recently displaced and/or are new to the field and are looking for employment. Individuals with all levels of experience are welcome - from the recent college graduate to the most seasoned veteran executive. Each meeting we also invite a special guest to be on site to answer your questions and inquiries. It's Your Job If You Really Want It, Part Deux Tips, Tools and Techniques You Can Use to Network Your Way To Employment Everyone has a resume, cover letter and a list of companies where they want to work and the dream job they desire. So, how do you stand out? What can you do as a marketing professional to get noticed in this crowded job market? How do you network to your next opportunity? Who should you network with and how do you find them? What tools and tactics should you try? Which tools and tactics actually work? These are all great questions. From this informative 60-minute session you'll walk away with tips, tactics, techniques, and innovative ways to differentiate yourself in the job market and position yourself as a top candidate. Dan Harris will share his story, provide insight on what worked for him and people he's coached. He'll share links to great resources and he'll show you how to use them. If you miss this session, you may loose the next career opportunity to someone who attended. You can connect with Dan on LinkedIn, read the recommendations from others and join his LinkedIn Groups including the Ohio Business Network and TechConnect Ohio. http://www.linkedin.com/in/dannydharris TechConnect Ohio Group on LinkedIn Ohio Business Network on LinkedIn About the Speaker Dan Harris was born and raised a buckeye. At last count he's held 50+ jobs in his life. He's a laptop, backpack slinging, smart phone connected, networking marketer on a quest to connect and help others. As the Vice President of Strategy and Business Development at Minds On, he's leading the strategic charge to create a digital and social difference for his clients and his community. He has a number of goals set for himself and he's out to achieve them. At the top of the list is: Make A Difference! People who know him use the words, consummate professional, ultimate idea guy, and an extraordinarily creative, knowledgable, innovative thinker and master networker. In addition to Minds On, Dan is co-founder and Chief Connection Officer at TechConnect Ohio. TechConnect Ohio is a series of events that connects hiring companies in central Ohio to tech professional in transition or considering a career move. He is passionate about, teaches and speaks on marketing, the Web, digital, mobile, sales, training and business development. Help us get the word out. Add the Event to your LinkedIn profile (http://linkd.in/yBVMqZ), talk about the meeting on FaceBook and, for Twitter users, kindly mention @ColumbusAMA, @davedemarchi, @8101harris and/or use the HashTag #JTGNorth. Enrollment is limited to the first 50 people who register. Thanks to our Chapter Sponsor Thanks to Improving Enterprises for generously hosting this event!
February 23, 2012	Columbus AMA Presents: "Have an app, now what?" Workshop	View Event

"Have an app, now what?" Workshop In this workshop style meeting, we will be providing the background of an app that has been developed, what they have done to date to market and promote it, the results of what has worked and what hasn't, and then we will open it for a discussion on other marketing and promotion strategies, ideas, and tactics. Although we will be focusing on one app as the scenario for the discussion, the strategies, ideas, and tactics will be applicable for anyone with or thinking about an app. About The Speaker Fred Hanover is the Chairman of Mobile Security Worldwide and VP of Sales for Rampart Hosting. In 2009 Fred invented and patented a mobile security app called imSafe. In 2011 Fred merged Mobile Security Worldwide with Rampart Hosting. Fred has founded and led several technology companies during his career. The imSafe app will be the case study for the discussion and workshop. Thanks to our Mobile Marketing SIG sponsor: Thanks to our chapter sponsor:
February 17, 2012	Columbus AMA Presents: Java Talk	View Event

Join Us! Join us on Friday, February 17th at the Olentangy Plaza Panera Bread for coffee, pastries, and networking with other marketing professionals. Free open networking session. Thanks to our chapter sponsor:
February 16, 2012	Columbus AMA Presents: 2012 Internet Marketing: What’s Next?	View Event

Interactive SIG Presents: 2012 Internet Marketing, What's Next? In this session we’ll explore the Internet Marketing trends anticipated in 2012. How should your Internet Marketing budget be allocated? Facebook, Google or your Website Re-design? 3 things you'll learn: 1.) How to determine where you should spend your Interactive marketing dollars. 2.) What to expect in the world of Internet Marketing in 2012. What’s the next big thing? 3.) What should your Interactive marketing budget be? And how much should you be spending on Web design/SEO/Social Marketing or mobile? About the Speaker: Alaina Shearer, Principal and Chief Digital Strategist of Cement Marketing, LLC Thanks to our Interactive SIG sponsor: Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.
February 9, 2012	Columbus AMA Presents: Job Transition Group East	View Event

Please Join Us! If you're a marketing professional in Central Ohio who's looking for your next opportunity, you've undoubtedly heard that networking is a critical activity for you to do. Now, Columbus AMA wants to give you an opportunity to put that axiom to work for you. Join us Thursday, February 9th, and meet other amazing marketing professionals who are in the same boat as you are, and let's get our heads together to: • discuss opportunities that people have come across which might be of interest to you, • discuss challenges that you've been facing that others may have figured out how to handle, • and generally to get to know other people who can help you, and who you can help in return. Come with your elevator speech, business cards, paper and pen for note taking, and one or two questions that you can toss out to the group. It will be worth your while, guaranteed. Come see us! The East location meets on the second Thursday of the month from 6:30 - 8:30 p.m., at the Bexley Public Library, 2411 East Main Street, Bexley, OH 43209. There is FREE PARKING available at the lot on the corner of Main Street and Euclaire. Enrollment is limited to the first 20 people who register. Thanks to our Chapter Sponsor
February 7, 2012	Columbus AMA Presents: Annual Big Game Ad Review	View Event

Annual Big Game Ad Review - It will be Super! On couches and stools across the US, we’ll anxiously bite our nails, waiting for each tantalizing element of game strategy. We’re not talking the line backers and tight-ends – we’re talking the REAL power punchers. The commercials. Now’s the chance for an official review... Commercial spots during the Super Bowl sold out before January as record prices! NBC reported that all commercial times for the 2012 Super Bowl sold out with an average cost per 30-second spot rising to $3.5 Million! At that cost, it has to be good to make its mark on the audience – so will the commercials be spectacular? Or, spectacularly awful? This year’s super-savvy panelists throw the flag to the best of the best, and call out the personal penalties. Bring your game face and join them to cheer and jeer at this year’s Big Game Ad Review. NOTE – To ensure relevance to the Big Game, the date of the event departs from the norm and will be held on TUESDAY, FEBRUARY 7, 2012. Host:* Johnny DiLoretto is a Reporter on FOX 28 Good Day Columbus. Johnny and photographer Adam Innes hit the road every morning to show off the sights, the people and the places around Central Ohio. Their reports can be seen weekdays from 7-9am. When he first got the early wake-up call, he put his love of food and his critic's training from The Ohio State University to work as the restaurant critic. Johnny has also appeared on FOX 28 News at Ten as a movie critic and entertainment reporter. About the Panelist: Amy Schmittauer is a social media frenzy! A self-employed Social Relations Consultant, Amy works with small businesses and entrepreneurs to own their social media presence. As a self-proclaimed “entreprenewbie” herself, she wanted to share her passion for digital customer service, marketing, and personal branding with talented individuals and startups. Since 2009, Amy has been advising brands such as magazine publications, graphic designers, non-profits, self-published authors, and bloggers on their social network growth. Aside from her consulting work, Amy also shares tips and strategies onSavvySexySocial.com to encourage likeminded entrepreneurs to take their future into their own hands with the power of word of mouth through social media. Doug Frazier is the Chief Creative Officer at Frazier Heiby. No caffeine’s needed for this spirited guy, who continually goes back and forth between his “right” and “left” brain to develop both practical and big ideas for client programming that has received local and national acclaim. Doug’s 30-year professional experience lends itself to managing FrazierHeiby account teams and leading creative efforts for eye-catching, thought-provoking marketing-communication elements with big results. Leigh Householder is the vice president of digital strategy at GSW Worldwide and author at Advergirl.com. Leigh has worked with Fortune 1000 companies to craft their digital strategies for well over a decade. In recent years, almost all of those strategies have included mobile tools and social engagements. Today, she brings that love of technology and endless curiosity about people to developing innovative ideas and approaches for healthcare marketers in her role at iQ, the innovation lab of GSW Worldwide. Prior to this position, Leigh was the strategy director at Ologie and marketing director at Monster Interactive. Dana Waldron discovered a passion for fitness after working in marketing and sales for the Sawmill Athletic Club and is currently studying to be a personal trainer. She grew up in Gahanna and now lives in Powell with her husband and two boys. She met her husband, Kenneth Waldron, at Ron Foth where he was Senior Art Director. Her current interests focus on her family, shopping, spas, wine, fitness, food, traveling, nutrition and cruising the Internet to find the newest & the best in all of those areas! If you want help planning the trip of your life, just ask Dana. If you wanted to know where to go to pick your own peas....she could tell you. If not Ohio, Dana would love to live in Charleston, SC. Doug McIntyre founded Cult Marketing in 2005, his second entrepreneurial venture. Cult focuses on understanding the relationship between a company and its best (or cult) customers, and enhancing that emotional connection by creating a memorable brand experience. The new age of consumerism is driving companies to explore new marketing models, and Cult Marketing is on the leading edge of that movement – developing holistic solutions that extend far beyond the traditional mass communications model. Cult’s clients include Nokia, Bath & Body Works, Rocky Brands, Durango, Carhartt, and FacilitySource. Formerly, Doug McIntyre founded Zero Base Advertising in 1990. The company grew to billings of $32 million, with 50 associates. He worked on client companies such as American Standard, UPS, Ross Products, Scotts, Time Warner, the Columbus Blue Jackets (NHL), OhioHealth, Comcast and many others. He sold the agency to Ten United (now Engauge) in 2002 and continued there as Chief Ideas Officer, and creator and Managing Director of the Behavioral Insights Group where he worked on brands including Anthem, Huntington Bank, Bruegger’s, Zone Perfect, Hoover, Gold Bond, and 3M. Doug has an MBA from The Ohio State University, and degrees in marketing and music from the University of Texas at Austin. Help us get the word out. Share the Event (http://bit.ly/AMAL0212) on your LinkedIn profile or Facebook page. Twitter users, kindly mention @ColumbusAMA, @johnnydiloretto, @Schmittastic, @dougfrazier, @cultmarketing & @leighhouse. Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline.
January 27, 2012	Columbus AMA Presents: Java Talk	View Event

Join Us! Java Talks are offered monthly at Panera Bread. Join us on Friday, January 27th at the Olentangy Plaza Panera Bread for coffee, pastries, and networking with other marketing professionals. Free open networking session. Thanks to our chapter sponsor:
January 24, 2012	Columbus AMA Presents: Job Transition Group North	View Event

Please Join Us! Columbus AMA Job Transition Group North, January 24, 2012 with Amy Schmittauer, Founder & Face of SavvySexySocial.com. This networking group is designed specifically for Marketers. Our goal is to bring together individuals in the field of marketing and public relations who have been recently displaced and/or are new to the field and are looking for employment. Individuals with all levels of experience are welcome - from the recent college graduate to the most seasoned veteran executive. Each meeting we also invite a special guest to be on site to answer your questions and inquiries Get social. Get the job. Why waste your time searching when you should be the one who is found? If there’s anything anyone learned about getting through life, it’s that “you gotta know somebody”. So instead of spending time searching for your dream job (or something to get you by in between) why don’t you use your talent, ambition, and abilities to let the world know how you can help them? Social media isn’t just what’s hot. It’s become a fundamental way to communicate in our world today. Use it to build your network, increase influence, and broaden your skill set. And when the next great opportunity comes around, you’ll be the one who happens to know somebody. About the Speaker Amy Schmittauer is a social media frenzy! A self-employed Social Relations Consultant, Amy works with small businesses and entrepreneurs to own their social media presence. As a self-proclaimed “entreprenewbie” herself, she wanted to share her passion for digital customer service, marketing, and personal branding with talented individuals and startups. Since 2009, Amy has been advising brands such as magazine publications, graphic designers, non-profits, self-published authors, and bloggers on their social network growth. Aside from her consulting work, Amy also shares tips and strategies on SavvySexySocial.com to encourage likeminded entrepreneurs to take their future into their own hands with the power of word of mouth through social media. Help us get the word out. Add the Event (http://linkd.in/uElSJk) to your LinkedIn profile , talk about the meeting on FaceBook and, for Twitter users, kindly mention @ColumbusAMA, @Schmittastic, @davedemarchi and/or use the HashTag #JTGNorth. Thanks to our Chapter Sponsor
January 17, 2012	Columbus AMA Presents: Mobile Marketing SIG	View Event

Columbus AMA Presents: WorthPoint Mobile App Strategy WorthPoint VP of Marketing and Sales, Michael Sapienza, will be showcasing their new iPhone and iPad app. He will be discussing the strategy behind the app, the objectives for the app, and the process they went through to bring the app to market. This is will be great session for anyone thinking about a mobile app and the process that WorthPoint has gone through to bring one to market. About The Speaker Michael currently serves as head of marketing and sales for WorthPoint – the world’s leading online resource for collecting enthusiasts. The company provides extensive value and reference data on antiques, art and collectibles plus valuation services. Prior to WorthPoint, Michael’s career included marketing responsibility for everything from square hamburgers to the first national electronic bill-paying service. He spent a decade at Wendy’s, where he held several leadership positions in both domestic and international marketing. Later he joined CheckFree to help introduce the CheckFree Electronic Payment Service, which led to a successful IPO in 1995. Michael has a bachelor’s of science from Northwestern University and a master’s in business administration from the Kellogg School of Management. Michael is active in School Choice Ohio; his hobbies and interests include golf, Italian food; wine; and Chicago sports. Thanks to our Mobile Marketing SIG sponsor: Thanks to our chapter sponsor:
January 12, 2012	Columbus AMA Presents: Job Transition Group East	View Event

Please Join Us! If you're a marketing professional in Central Ohio who's looking for your next opportunity, you've undoubtedly heard that networking is a critical activity for you to do. Now, Columbus AMA wants to give you an opportunity to put that axiom to work for you. Join us Thursday, January 12th, and meet other amazing marketing professionals who are in the same boat as you are, and let's get our heads together to: • discuss opportunities that people have come across which might be of interest to you, • discuss challenges that you've been facing that others may have figured out how to handle, • and generally to get to know other people who can help you, and who you can help in return. Come with your elevator speech, business cards, paper and pen for note taking, and one or two questions that you can toss out to the group. It will be worth your while, guaranteed. Come see us! The East location meets on the second Thursday of the month from 6:30 - 8:30 p.m., at the Bexley Public Library, 2411 East Main Street, Bexley, OH 43209. There is FREE PARKING available at the lot on the corner of Main Street and Euclaire. Enrollment is limited to the first 20 people who register. Thanks to our Chapter Sponsor
January 10, 2012	Columbus AMA Presents: Luncheon	View Event

Best 2011 Viral Videos – The Smackdown! Join a panel of local thought leaders as they showcase the year’s best of the best in viral videos. Watch their picks, weigh in with your opinion and help select the ultimate viral video champion! During this interactive luncheon, you’ll have a chance to see what’s captured the nation’s attention throughout 2011, then discuss the strategy behind our obsessions. All videos have over 1 million views, have resulted in tons of conversation and, in our opinion, are definitely worth watching. At this luncheon you’ll hear why these videos especially captured the attention of bloggers, agencies, digital strategists, the media, advertising and marketing execs, and more. The winning panelist will win their own personal golden gloves as a token of their superior viral media prowess and communication skills. This unique luncheon feature is co-presented with AdFed of Columbus and will offer a unique opportunity to network across communication disciplines. About the Panelist: Nate Riggs leads content marketing and community management at Bob Evans Restaurants. For the past 10 years, he has advised mid-sized & large organizations like Scotts Maricle-Gro, Bayer Animal Health, Ohio University and others on how to leverage brand story-telling and conversational marketing across the web to effectively reach consumers and retain their attention. He’s internationally read blogger at nateiggs.com, a regular conference speaker, a proud dad of three boys and a devoted husband. You can follow him on Twitter @nateriggs Michael Daniels is co-owner and co-publisher of Outlook Media, the progressive, urban, GLBT media company of central Ohio. In his role there, Michael is responsible for special projects, partnerships, research, and demographics analysis, as well as business administration. He also does much of the political commentary and endorsement coverage. Michael is politically active, working for and chairing Democratic and issue campaigns. He and his husband, Robbie, spend their free time traveling with their dogs, Meena, Milk and Barkley, or hanging out at home and relaxing – when they remember to turn off their cell phones. Jason Clayton is the Chief Development Officer and Managing Partner of Vital Companies. He has been a part of the Columbus business community for 18 years. He has extensive experience in producing, marketing and promotion - from large scale printing projects and photography - to small businesses, music and a variety of video projects. Jason is a true entrepreneur - he is constantly driven to come up with new ideas and find the most creative way to expedite them. His work in video production recently assisted in his company winning “The Ohio Film Office Music Video Challenge,” setting Vital apart as a top-of-the line video company in Ohio. He has experience in detailed website design and management. Jason has worked as a project manager on jobs with large international companies as well as local nonprofit organizations. This includes photo shoots and massive print advertisement contracts for Express and Limited Brands, as well as organizing all entertainment to assist with the Komen Columbus Race For The Cure. His commitment to his company and his community are exemplary. Mike Beaumont is an award-winning Creative Director at Spacejunk in downtown Columbus. In addition to his work at Spacejunk, Mike keeps himself busy collaborating on projects with local food groups and organizations such as Columbus Food Adventures, The North Market, Slow Food Columbus, ColumbusUnderground, TEDx Columbus, and Jeni’s Splendid Ice Cream. He co-produces Foodcast, a weekly radio show on WCBE about the local food scene, and he's been active in volunteering for the ONE Campaign and other groups related to global health & development. Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline.
January 5, 2012	Columbus AMA Presents: Firsty Thursday	View Event

Join the Columbus AMA for Firsty Thursday Ring in the New Year with the AMA on Thursday January 5th from 5:30-8:00 at the newly renovated Camelot Cellars. In a lovely space, you'll be able to unwind and network with fellow marketing-minded members and non-members alike. About Camelot Cellars An urban boutique winery dedicated to providing customers with the highest quality product, service and skill possible dedicated to handcrafting wines with juices sourced from premier vineyards all over the world. Wines include fun fruit forward patio wines and light to full bodied whites and reds. Camelot also handcrafts ice wines and port wines. Locally owned and operated, the staff at Camelot Cellars attends to the finest details to ensure the highest quality of the wines produced. At Camelot winery you may choose and purchase directly from the wide selection available. Bottles range from $12 to $24. Full case discounts. Thanks to our chapter sponsor:
January 5, 2012	Columbus AMA Presents: Firsty Thursday	View Event

Join the Columbus AMA for our Firsty Thursday! Ring in the New Year in style with friends and wine! Unwind and enjoy a glass of wine while networking with like-minded marketers. Join us Thursday, January 5th, from 5:30-8:00pm at the newly renovated, and 2011 AIM award winning, Camelot Cellars. About Camelot Cellars An urban boutique winery dedicated to providing customers with the highest quality product, service and skill possible dedicated to handcrafting wines with juices sourced from premier vineyards all over the world. Wines include fun fruit forward patio wines and light to full bodied whites and reds. Camelot also handcrafts ice wines and port wines. Locally owned and operated, the staff at Camelot Cellars attends to the finest details to ensure the highest quality of the wines produced. At Camelot winery you may choose and purchase directly from the wide selection available. Bottles range from $12 to $24. Full case discounts. Thanks to our chapter sponsor:
January 4, 2012	Columbus AMA Presents: Social Media SIG	View Event

Columbus AMA presents: “Better Business Bureau" Joan Coughlin, Vice President of Marketing and Public Relations for the Better Business Bureau serving Central Ohio will share with us how social media has changed consumer reporting behavior and how consumers are holding business accountable with a multitude of viral platforms. About the Speaker: Ms. Coughlin joined the Better Business Bureau in 2002 and is the Vice President of Marketing and Public Relations. She serves as the chief media contact and spokesperson and is responsible for overseeing marketing communications and related activities for the BBB and the BBB’s Center for Character Ethics. Prior to joining the BBB Joan was an officer with National City Bank Columbus Region, Marketing Division. The Central Ohio Better Business Bureau serves over 2 million consumers and 60,000 businesses. Free parking in the Main Library garage, accessed via Library Park Drive along the north side of the building. Thanks to our Social Media SIG sponsor: Thanks to our Chapter Sponsor: NOTE: Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.
December 15, 2011	Columbus AMA Presents: Interactive SIG	View Event

Columbus AMA Interactive SIG Presents: The 5 Building Blocks of Campaign Strategy Often times business owners and marketers alike skip over strategy and planning when it comes to marketing. Sometimes it's based on time, others times it's based on a lack of understanding or knowledge. There are so many options to reach your target audience it can be overwhelming. Ultimately what you're looking for our sales and the leads for your pipeline. So, how do you create a strategic campaign plan and effectively position your plan within the business to gain buy-in and get the budget you need. In this informative 60-minute session, you'll walk away with a model you can use immediately, recommendations on how to build an integrated campaign, and a useful list of tactics you can deploy for your business. Dan Harris will share his story, provide insight on what worked for him and people he's coached. He is known to keep his presentations highly interactive, engaging and information packed. If you miss this session, you may lose business to someone who attended and walked away with a few ideas from Dan! About The Speaker Dan Harris is a laptop carryin’, backpack slingin’, smart phone connectin’, networking marketer on a quest to connect and help others. As the Vice President of Strategy and Business Development at Minds On, he's leading the strategic charge to create a digital and social difference for his clients and his community. People who know him use these words: consummate professional, ultimate idea guy, extraordinarily creative, knowledgeable, innovative thinker and master networker. Dan teaches and speaks on marketing, the Web, digital, mobile, sales and business development. His is a contributing blogger to BizProTips, host of Minds On Coffee Talk and soon to be author on Campaign Marketing. Thanks to our Interactive SIG sponsor: Thanks to our chapter sponsor: Food and Beverages provided by Chapter Sponsor Panera Bread NOTE: Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.
December 13, 2011	Columbus AMA Presents: Mobile Marketing SIG	View Event

Columbus AMA Presents: City of Columbus' Path to Digital Engagement Stefphanie Harper, Digital Manager, for the City of Columbus will speak about how the city is using digital platforms, including mobile, to extend and enhance the interaction with residents and visitors. Stefphanie will describe the City's strategy, objectives, and tactics around digital and mobile. The City introduced a new mobile app earlier this year and Stefphanie's team have also been using many other digital mediums to extend the City's services. This will be a very enlightening presentation as Stefphanie shares how a city like Columbus sees how digital mediums can help them provide service to and advance the community overall. About The Speaker Since the beginning of her career, Stefphanie has been deeply committed to making her community stronger economically, culturally and socially, through her numerous career achievements and her deep involvement in a number of organizations. Over her career, Stefphanie has achieved a number of notable projects that has made Central Ohio a better place to live, work and raise a family. At TechColumbus, Stefphanie made remarkable strides in increasing Central Ohio’s exposure as an entrepreneurial tech center by managing the marketing and outreach activities for TechStart – the $22.5 million Ohio Third Frontier funded technology resource program. During her tenure there, Stefphanie was instrumental in developing more than a two-hundred community events and raised awareness about tech efforts and opportunities for entrepreneurs with promising innovations. Presently, Stefphanie serves as the eGovernment Program Manager for the City of Columbus. In this new role, Stefphanie oversees the Media Services Division and is charged with spearheading the strategic planning and marketing for the City's new media efforts which include the Columbus.gov website and Intranet, The City of Columbus’ social media initiatives, the MyColumbus Mobile Application and CTV-Columbus Television. Additionally, Stefphanie leads the City’s branding initiatives including an effort to rebrand the City of Columbus (scheduled for roll out February 2012). Stefphanie also coordinates marketing efforts for 200Columbus and plans large-scale events including Mayor Michael B. Coleman’s annual State of the City Address. Her efforts also extend outside her professional career. Stefphanie has served a number of different organizations including the United Way of Central Ohio’s Diversity and Inclusion Committee, City Year Columbus and City of Columbus’ Young Professional’s Commission. Stefphanie graduated cum laude with a B.S. in Marketing and Public Relations from Franklin University and was awarded a Master’s in Public Administration from Central Michigan University. Stefphanie is a graduate of the United Way’s Project Diversity, The African American Leadership Academy and the 2008 class of Leadership Columbus. Stefphanie is also a recipient of Columbus Business First's prestigious "Forty Under 40" award (2011). Most importantly, Stefphanie is the proud mother of 18 year-old Jordan Harper. Thanks to our Mobile Marketing SIG sponsor: Thanks to our chapter sponsor:
December 9, 2011	Columbus AMA Presents: Java Talk	View Event

Join Us! Java Talks are offered monthly at various Panera locations. Join us on Friday, December 9th at the Olentangy Plaza Panera Bread for coffee, pastries, and networking with other marketing professionals. Free open networking session. Thanks to our chapter sponsor:
December 8, 2011	Columbus AMA Presents: Job Transition Group East	View Event

Please Join Us! If you're a marketing professional in Central Ohio who's looking for your next opportunity, you've undoubtedly heard that networking is a critical activity for you to do. Now, Columbus AMA wants to give you an opportunity to put that axiom to work for you. Join us Thursday, December 8th, and meet other amazing marketing professionals who are in the same boat as you are, and let's get our heads together to: • discuss opportunities that people have come across which might be of interest to you, • discuss challenges that you've been facing that others may have figured out how to handle, • and generally to get to know other people who can help you, and who you can help in return. Come with your elevator speech, business cards, paper and pen for note taking, and one or two questions that you can toss out to the group. It will be worth your while, guaranteed. Come see us! The East location meets on the second Thursday of the month from 6:30 - 8:30 p.m., at the Bexley Public Library, 2411 East Main Street, Bexley, OH 43209. There is FREE PARKING available at the lot on the corner of Main Street and Euclaire. Enrollment is limited to the first 20 people who register. Thanks to our Chapter Sponsor
December 7, 2011	Columbus AMA Presents: International SIG	View Event

Protecting your Assets During Time of Financial Uncertainty Across the World The international market volatility can have a major impact on the health and bottom line of companies, whether doing international business or not. Marketers and other key decision makers must incorporate risk assessment in order to make the best financial decisions. Bruce Worthen and Kurt Manion, Investment Advisors at PNC Wealth Management and PNC Investment, will discuss the current economic conditions both domestically and internationally. Drawing from their presentation, Bruce Celek, Foreign Exchange Managing Director at PNC Capital Market, will review the economics that drive the foreign exchange market, identify the risks at play and the various strategies to counter them so you can better import/ export products or conduct business with foreign companies. About the Speakers: Bruce Worthen, CFA, MBA has been providing expert advice on individual and institutional investment portfolios since 1997 for various organizations, including JP Morgan Chase, Fifth Third Bank and PNC Bank. Kurt Manion, CFA, MBA, is senior investment advisor at PNC Investment. Bruce Celek has extensive experience in foreign exchange market. He has been providing expert advice for over 15 years to corporate customers on better managing their foreign exchanges exposures, through market insight, product education and competitive pricing. Based in Cleveland, he serves companies throughout Ohio. Important Note: Entrance (and free parking available) in the rear of the building off E. Walnut St. (it is an alley). The back of the building has a large black and white sign with "The Downtown Technology center" listed. Thanks to our Location Sponsor: BrightStar Interactive Thanks to our International SIG sponsor: Thanks to our Chapter Sponsor: NOTE: Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.
December 1, 2011	Columbus AMA Presents: Networking Out and About	View Event

Join the Columbus AMA for our Out & About Networking Event! Start the Holiday Season off right with AMA fun and friends at the December Firsty Thursday's networking happy hour. Join us Thursday, December 1st from 5:30-8:00pm at Gordon Biersch in the Arena District. Enjoy a fun and casual atmosphere while networking with like-minded marketers, happy hour drinks, and appetizers! Don't miss our own personal brewery tour at 7pm! Thanks to our chapter sponsor:
November 22, 2011	Columbus AMA Presents: Job Transition Group North	View Event

Please Join Us! Columbus AMA Job Transition Group North, November 22, 2011 with Suzanne Burkholder & Amber Dinopoulos of Crossworks: Cecilia D. Crossley & Associates, Ltd. This networking group is designed specifically for Marketers. Our goal is to bring together individuals in the field of marketing and public relations who have been recently displaced and/or are new to the field and are looking for employment. Individuals with all levels of experience are welcome - from the recent college graduate to the most seasoned veteran executive. Each meeting we also invite a special guest to be on site to answer your questions and inquiries. The Work Relationship: Revealing Your Expectations While creating a great resume , finding potential companies and networking are all part of a solid career search, it is often looking within ourselves that is missed. In this session, we will explore the necessary introspection required to find meaningful work. By exploring Skills, Interests and Values, we will jump start your search making it easier to target companies and networking events to advance your career search. The session will be filled with helpful tips and also include exercises that we will explore individually and as a group. About the Speaker- Suzanne Burkholder In her journey through disparate industries and corporate cultures—financial services, retail, staffing, advertising and client relations—Suzanne has gained unique insight into organizational behavior and employee relations. Prior to joining Celia D. Crossley & Associates, she progressed through corporate jobs at Fifth Third Bank, Spherion and Fitch. She has worked on a variety of human resources consulting projects during her career, including high volume recruiting, performance management systems and career assessment and coaching. She has also counseled individuals on successful job search strategies and career progression. She uses the Birkman Method®, which she is certified in, for many of her individual and organizational clients. Suzanne holds an undergraduate degree in psychology from Wittenberg University and an MBA in marketing from the Fisher College of Business at The Ohio State University. Amber Dinopoulos Amber’s career path has been very diverse. Working in arenas from legal to manufacturing has allowed Amber to develop a unique understanding of various industries and cultures. Prior to joining Crosworks, Amber served companies including the Scott’s Company, Meiko America and Honda of America Manufacturing. She has performed in both operational capacities such as purchasing and logistics and human resources in the organizational development arena. Over the course of her career in organizational development, she has worked on various projects including the development and roll-out of an internal partnership model and the lead of career management program. Amber uses Human Performance Improvement strategies to help teams improve results and address the root cause of performance related issues. She also uses assessment tools, like the Birkman Method® in the service of career coaching and leadership development. Amber has a bachelor’s degree in Psychology from Otterbein University. Amber uses her unique skills to assist her clients in their self-discovery process. She helps them to explore possibilities that they may not have considered. Help us get the word out. Add the Event to your LinkedIn profile (http://bit.ly/rWRv8A), talk about the meeting on FaceBook and, for Twitter users, kindly mention @ColumbusAMA, @davedemarchi and/or use the HashTag #JTGNorth. Thank you. Thanks to our Chapter Sponsor
November 16, 2011	Columbus AMA Presents: Healthcare SIG	View Event

Columbus AMA Presents: Healthcare Goes Retail The line between consumer retail decision-making and patient health care decision-making is blurring. Healthcare Systems and practitioners are challenged by Healthcare Reform, rising insurance costs and reimbursement costs reimbursement requirements, and the advent of new delivery models such as the retail minute clinic. To remain competitive and profitable amongst the growing number of “out-of-pocket” patients while maintaining outstanding care outcomes, traditional health care providers must evolve and innovate every aspect of their delivery model. What will knowledge will you gain through this presentation? • Evolution of healthcare delivery transformation to the retail experience. • Current market and consumer healthcare trends. • Importance of branding and co-branding and how to leverage the new models of retail involvement. An opportunity exists to perfect a strategic process which delivers a well-located, convenient healthcare experience, co-located with a complementary mix of consumer retail offerings. Come listen to Buck Wince, AIA (Davis Wince, Ltd.) and Chad Pinnell, MBA, Skilken Pinnell Healthcare discuss the strategic opportunities that exist as a result of the evolution to a consumer-driven healthcare delivery model. Speakers Chad Pinnell is a partner at Skilken-Pinnell HealthCare Real Estate based in Columbus, Ohio. He has an extensive background in financial/project analysis which he brings to his healthcare clients to help formulate long term strategic goals. Skilken’s strength in community retail centers coupled with Chad’s understanding of the healthcare markets has created the opportunity to bring medical facilities and retail centers together on one community centric campus. Chad also sits on an academic advisory board at The Ohio State University and has been a key contributor in the development of several healthcare real estate classes through the Executive Education program at The Fisher College of Business. Buck Wince, AIA, LEED® AP, President, Founding Partner Buck joined Davis Wince, Ltd. as Principal in 1995. He brings to the team over 20 years of design and management experience on multi-million dollar projects, including higher education, commercial, hospitality, and institutional projects. As the President of Davis Wince, Ltd. Buck is involved with every aspect of project delivery, including planning, design, project management and business development. Buck enjoys the collaborative process, and the dynamic interaction of clients, consultants, and construction managers on his projects. He has a proven ability to foster open communication between all those involved to make the project a success. Buck received his Bachelor of Science in Architecture from The Ohio State University. He continues to be a devoted, loyal Buckeye football fan. Thanks to our chapter sponsor:
November 15, 2011	AIM Awards: “The Brand Behind the Bunny – Not Just Ears and Tail”	View Event

AIM AWARDS: Achievement in Marketing Awards Ceremony “The Brand Behind the Bunny – Not Just Ears and Tail” Playboy Enterprises keynotes at the 2011 Achievement in Marketing Awards "The Brand Behind the Bunny: Not Just Ears & Tail" The Keynote speaker, Allie Sullivan - head of Social Media for Playboy Enterprises, Inc. will be joining us from Chicago. Allie will give us a rare glimpse at the master plan and measurable ROI of the international Playboy brand in the PG-13 environments of social media. You’ll learn how Playboy has successfully monetized its efforts through leveraging premium subscription products, partnership advertising and atypical engagement channels to create a highly motivated audience who tunes in through a unique concept of appointment viewing via social media. A master of brand assets, Playboy knows how to build celebrity to maximize visibility of elements that are already there. After hearing Allie, you’ll be able to look at your brand strategy tool box with new eyes and have several different proven consumer engagement approaches to explore. About The Speaker: Allie Sullivan is the Social Media Manager at Playboy Enterprises, Inc. She manages their brand Twitter account, develops and implements social media strategies and partnerships, as well as trains dozens of Playmates on how to be better “Twitter-ers and Facebook-ers.” Prior to Playboy, she worked in the digital space in the non-profit industry at People for the Ethical Treatment of Animals and The Humane Society of the United States. While away from laptops and handheld devices, Allie can be found cooking, traveling and eating endless amounts of avocados. For more information click here Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline. No cancellations accepted after 6 pm, Friday November 11^th, 2011
November 10, 2011	Columbus AMA Presents: Job Transition Group East	View Event

Please Join Us! If you're a marketing professional in Central Ohio who's looking for your next opportunity, you've undoubtedly heard that networking is a critical activity for you to do. Now, Columbus AMA wants to give you an opportunity to put that axiom to work for you. Join us Thursday, November 10th, and meet other amazing marketing professionals who are in the same boat as you are, and let's get our heads together to: • discuss opportunities that people have come across which might be of interest to you, • discuss challenges that you've been facing that others may have figured out how to handle, • and generally to get to know other people who can help you, and who you can help in return. Come with your elevator speech, business cards, paper and pen for note taking, and one or two questions that you can toss out to the group. It will be worth your while, guaranteed. Come see us! The East location meets on the second Thursday of the month from 6:30 - 8:30 p.m., at the Bexley Public Library, 2411 East Main Street, Bexley, OH 43209. There is FREE PARKING available at the lot on the corner of Main Street and Euclaire. Enrollment is limited to the first 20 people who register. Thanks to our Chapter Sponsor
November 3, 2011	Columbus AMA Presents: Networking Out and About at Claddagh's	View Event

Join the Columbus AMA for our Out & About Networking Event! Get Out 'n About with the AMA's Firsty Thursday's networking happy hour. Join us Thursday, November 3rd from 5:30-7:30pm at Claddagh's Irish Pub in the Brewery District. Enjoy a fun and casual atmosphere while networking with like-minded marketers, happy hour drinks, and appetizers! Thanks to our chapter sponsor:
November 2, 2011	Columbus AMA Presents: Social Media SIG	View Event

Columbus AMA presents: “Google +: Today and Tomorrow” Google + burst onto the social media scene as the top and only contender to Facebook’s dominance. With 43 million (plus) users registered, many marketers are now asking of Google +, “Now what?” Join us November 2nd at the Columbus Metropolitan Library from 7:30-9:00am as Bill Balderaz, Webbed Marketing; Christian Adams, Minds On; and Brian Lockrey, Assist Data Recovery explore what Google + means to you and your business. Join the conversation as our panelists discuss: • Terminology (and what it all really means) • Google + vs. Facebook • How It Applies to You • 3rd Party Applications, Insights, & Newsfeeds • Looking Forward; What’s Next? Speakers Bill Balderaz, Webbed Marketing Christian Adams, Minds On Brian Lockrey, Assist Data Recovery Free parking in the Main Library garage, accessed via Library Park Drive along the north side of the building. Thanks to our Social Media SIG sponsor: Thanks to our Chapter Sponsor: NOTE: Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.
October 28, 2011	Columbus AMA Presents: Java Talk	View Event

Join Us! Java Talks are offered monthly at various Panera locations. Join us on Friday, October 28th at the Olentangy Plaza Panera Bread for coffee, pastries, and networking with other marketing professionals. Free open networking session. Thanks to our chapter sponsor:
October 25, 2011	Columbus AMA Presents: Job Transition Group North	View Event

Please Join Us! Columbus AMA Job Transition Group North, October 25, 2011 with Dan Harris, Vice President of Strategy at Minds On, Inc. This networking group is designed specifically for Marketers. Our goal is to bring together individuals in the field of marketing and public relations who have been recently displaced and/or are new to the field and are looking for employment. Individuals with all levels of experience are welcome - from the recent college graduate to the most seasoned veteran executive. Each meeting we also invite a special guest to be on site to answer your questions and inquiries. Enrollment is limited to the first 50 people who register. Cost: FREE to members and non-members. About the Speaker Dan Harris was born and raised a buckeye. At last count he's held 50+ jobs in his life. He's a laptop, backpack slinging, smart phone connected, networking marketer on a quest to connect and help others. As the Vice President of Strategy and Business Development at Minds On, he's leading the strategic charge to create a digital and social difference for his clients and his community. He has a number of goals set for himself and he's out to achieve them. At the top of the list is: Make A Difference! People who know him use the words, consummate professional, ultimate idea guy, and an extraordinarily creative, knowledgable, innovative thinker and master networker. In addition to Minds On, Dan is co-founder and Chief Connection Officer at TechConnect Ohio. TechConnect Ohio is a series of events that connects hiring companies in central Ohio to tech professional in transition or considering a career move. He is passionate about, teaches and speaks on marketing, the Web, digital, mobile, sales, training and business development. You can connect with Dan on LinkedIn, read the recommendations from others and join his LinkedIn Groups including the Ohio Business Network and TechConnect Ohio. http://www.linkedin.com/in/dannydharris TechConnect Ohio Group on LinkedIn Ohio Business Network on LinkedIn Help us get the word out. Add the Event to your LinkedIn profile (http://bit.ly/qCLQoB), talk about the meeting on FaceBook and, for Twitter users, kindly mention @ColumbusAMA, @davedemarchi, @8101harris and/or use the HashTag #JTGNorth. Thanks Thanks to our Chapter Sponsor
October 20, 2011	Columbus AMA Presents: Interactive SIG	View Event

Columbus AMA Presents: What's Next: E-mail, Mobile, and Social Media, How to enhance your marketing After an hour with Bryan Huber, you will have a better understanding of: • Innovations to the inbox and why email marketing is still important. • The world is going mobile and how to add it to your mix. • Social Media continues to mature and what that means to marketers. BONUS: In honor of Halloween, we will look at “spooky” vs. “creepy” trends in digital marketing. How can you pass that up? About The Speaker Bryan Huber is the Associate Director of Web Strategy for an awesome company called Thirty-One. He has the pleasure of going to work everyday knowing he'll help the organization with cool things like strategy, planning, business integration, and execution of internet initiatives. Oh, and he loves hockey and should probably tweet more. Thanks to our Interactive SIG sponsor: Thanks to our chapter sponsor: Food and Beverages provided by Chapter Sponsor Panera Bread NOTE: Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.
October 13, 2011	Columbus AMA Presents: Job Transition Group East	View Event

Please Join Us! If you're a marketing professional in Central Ohio who's looking for your next opportunity, you've undoubtedly heard that networking is a critical activity for you to do. Now, Columbus AMA wants to give you an opportunity to put that axiom to work for you. Join us Thursday, October 13th, and meet other amazing marketing professionals who are in the same boat as you are, and let's get our heads together to: • discuss opportunities that people have come across which might be of interest to you, • discuss challenges that you've been facing that others may have figured out how to handle, • and generally to get to know other people who can help you, and who you can help in return. Come with your elevator speech, business cards, paper and pen for note taking, and one or two questions that you can toss out to the group. It will be worth your while, guaranteed. Come see us! The East location meets on the second Thursday of the month from 6:30 - 8:30 p.m., at the Bexley Public Library, 2411 East Main Street, Bexley, OH 43209. There is FREE PARKING available at the lot on the corner of Main Street and Euclaire. Enrollment is limited to the first 20 people who register. Thanks to our Chapter Sponsor
October 11, 2011	Columbus AMA Presents: Luncheon, The Columbus Blue Jackets: The Reboot	View Event

The Columbus Blue Jackets: The Reboot What’s in store for Columbus’ major league sports team? Amid talks of selling the franchise, the Jackets have a plan to reconnect, reveal and reboot. It all comes down to marketing and business strategy. Larry Hoepfner, Executive Vice President of Business Operations for the Columbus Blue Jackets gives you a peak as the puck drops. Other CBJ speakers TBA About the Speaker Larry Hoepfner was named Executive Vice President of Business Operations in July of 2010, after joining the Columbus Blue Jackets as senior vice president of business operations in 2005. He oversees the business initiatives of the Blue Jackets and Nationwide Arena, with a emphasis on corporate and individual ticket sales, service efforts and broadcasting partnerships with FOX Sports Ohio and the Blue Jackets Radio Network. He is also actively involved in all facets of the organization's business efforts, including the guest services, merchandising, marketing, promotions, client services, communications, fan development, community development and event presentation departments. Hoepfner joined the Blue Jackets after spending eight years at FSN Florida, where he most recently served as vice president of advertising sales. He oversaw sales for the cable sports affiliate and its relationships with the Florida Panthers, Florida Marlins, Tampa Bay Rays and the University of Miami, as well as FSN programming that included among others NASCAR and The Best Damn Sports Show Period. He joined the organization in 1997 as vice president of marketing and affiliate sales for then-SportsChannel Florida. Prior to his stint with FSN Florida, Hoepfner was the director of consumer marketing in the southeast region for Continental Cablevision and the director of marketing for Hauser Communications in Minneapolis and Washington, D.C. See More Here Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline.
October 6, 2011	Columbus AMA Presents: Networking Out & About at T. Murray's	View Event

Join the Columbus AMA for our Firsty Thursday's Out & About Networking Event! Get Out 'n About with the AMA's Firsty Thursday's networking happy hour. Join us Thursday, October 6th from 5:30-7:30pm at T. Murray's Bar and Kitchen, the new addition to the German Village restaurant scene! Enjoy a fun and casual atmosphere while networking with like-minded marketers and T. Murray's will extend their happy hour pricing to our members for the length of the event! Thanks to our chapter sponsor:
October 5, 2011	Columbus AMA Presents: International SIG - Strategic Marketing	View Event

Strategic Marketing: Best Practices to Grow & Protect Your Intellectual Property Whether your company is looking to grow nationally or internationally, start planning to ensure the most appropriate business structure. Explore business law fundamentals regarding contract negotiation for strategic alliances from licenses to franchises to joint venture agreements. Learn key elements to protect your IP assets, including domestic and international trademarks, copyrights, brand protection, confidentiality agreements, as well as marketing, technology and research development contracts. Join us for an extraordinary session with Steve Barsotti and Luis Alcalde from Kegler, Brown, Hill & Ritter. This lecture may change the way you do business...now and in the future! About the Speakers: Steve Barsotti is a director at Kegler, Brown, Hill & Ritter and has extensive experience in international business law. He regularly counsels businesses on international acquisition transactions, IP protection, supply and distribution licensing and cross-border joint ventures. Luis Alcalde, of counsel at Kegler, Brown, Hill & Ritter, assists organizations in developing global markets with a specific emphasis on Spanish-speaking Latin American markets. He counsels companies of all sizes regarding business establishment, international trade, strategic alliances, global logistics, licensing, FCPA compliance, and intellectual property issues. Important Note: Entrance (and free parking available) in the rear of the building off E. Walnut St. (it is an alley). The back of the building has a large black and white sign with "The Downtown Technology center" listed. Thanks to our International SIG sponsor: Thanks to our Chapter Sponsor: NOTE: Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.
September 27, 2011	Columbus AMA Presents: Job Transition Group North	View Event

Please Join Us! Columbus AMA Job Transition Group North, September 27, 2011 with Billy Fischer, Director of Business Development at Oxiem. This networking group is designed specifically for Marketers. Our goal is to bring together individuals in the field of marketing and public relations who have been recently displaced and/or are new to the field and are looking for employment. Individuals with all levels of experience are welcome from the recent college graduate to the most seasoned veteran executive. Each meeting we also invite a special guest to be on site to answer your questions and inquiries. Enrollment is limited to the first 50 people who register. Cost: FREE to members and non-members About the Speaker Billy Fischer leads business development and digital strategy for Oxiem Interactive, an agency with offices in Columbus and Dayton. He joined Oxiem in 2009, opening the Columbus office and quickly growing the office to 8 online marketing experts. Billy has been helping organizations plan and implement integrated digital programs since 2006. His experience has included developing effective digital marketing programs for a large international franchisor, a publicly traded company in the defense industry, multi-facility hospital systems and many small businesses. Prior to joining Oxiem, Billy served for three years as an Interactive Strategist for a Columbus advertising agency. bfischer@oxiem.com, 614-787-6675, @billyfischer Are You Mobile Ready? It’s estimated by 2014 that mobile internet browsers will outnumber PC internet browsers. This makes understanding the basics of mobile marketing as important as ever. Regardless of where your next job lands you, mobile will certainly need to be a part of the marketing mix. It’s also very likely the topic will come up in an interview. Join us for an interactive discussion that will help bring you up to speed in mobile marketing. Help us get the word out. Add the Event to your LinkedIn profile, talk about the meeting on FaceBook and, for Twitter users, feel free to mention @ColumbusAMA, @davedemarchi, @billyfischerand/or use the HashTag #JTGNorth. Thanks! Thanks to our Chapter Sponsor
September 27, 2011	Columbus AMA Presents: Job Transition Group North 9/27	View Event

Please Join Us! Columbus AMA Job Transition Group North, September 27, 2011 with Billy Fischer, Director of Business Development at Oxiem. This networking group is designed specifically for Marketers. Our goal is to bring together individuals in the field of marketing and public relations who have been recently displaced and/or are new to the field and are looking for employment. Individuals with all levels of experience are welcome - from the recent college graduate to the most seasoned veteran executive. Each meeting we also invite a special guest to be on site to answer your questions and inquiries. Enrollment is limited to the first 50 people who register. Cost: FREE to members and non-members About the Speaker Billy Fischer leads business development and digital strategy for Oxiem Interactive, an agency with offices in Columbus and Dayton. He joined Oxiem in 2009, opening the Columbus office and quickly growing the office to 8 online marketing experts. Billy has been helping organizations plan and implement integrated digital programs since 2006. His experience has included developing effective digital marketing programs for a large international franchisor, a publicly traded company in the defense industry, multi-facility hospital systems and many small businesses. Prior to joining Oxiem, Billy served for three years as an Interactive Strategist for a Columbus advertising agency. bfischer@oxiem.com, 614-787-6675, @billyfischer Are You Mobile Ready? It’s estimated by 2014 that mobile internet browsers will outnumber PC internet browsers. This makes understanding the basics of mobile marketing as important as ever. Regardless of where your next job lands you, mobile will certainly need to be a part of the marketing mix. It’s also very likely the topic will come up in an interview. Join us for an interactive discussion that will help bring you up to speed in mobile marketing. Help us get the word out. Add the Event to your LinkedIn profile (http://bit.ly/oteLAI), talk about the meeting on FaceBook and, for Twitter users, kindly mention @ColumbusAMA, @davedemarchi, @billyfischer and/or use the HashTag #JTGNorth. Thanks Thanks to our Chapter Sponsor
September 23, 2011	Columbus AMA Presents: Java Talk	View Event

Join Us! A free morning opportunity to network, discuss hot topics, or enjoy a round table on the take-aways learned at the last luncheon (Christmas in September). We'll break the ice with one discussion question, and you can take it from there! Come, meet up with like-minded marketers and communicators from across Columbus over coffee and pastries provided by Panera. Members and non-members welcome. Java Talks are offered monthly at various Panera locations. Thanks to our chapter sponsor:
September 21, 2011	Columbus AMA Presents: Healthcare SIG	View Event

Join Us! How can you take your program global, quickly building a foundation of loyal and engaged customers that will ensure success long into the future? Dr. David Sabgir, Founding CEO of Walk with a Doc, can tell you. Walk with a Doc is working to transform medicine through preventative action, encouraging physicians to get out and walk with patients, and individuals to come walk with a doc. Walk with a Doc began as a grassroots effort, but in five short years has grown into a successful program with doctors in more than 250 locations – including China, India, Portugal and South Africa – asking to launch the program in coming months. Dr. Sabgir will share: 1. Key marketing mix ingredients that have propelled Walk with a Doc to success. 2. Various avenues that can be used to market healthcare programs. 3. That without a doubt, you don’t have to be smart to bring a large amount of attention to your cause or program. Upon leaving the presentation you will certainly have a host of new ideas to invigorate your marketing efforts, grow the customer base, and build loyalty among your following. In addition, you will most likely be motivated to join David for a walk in the near future. Speakers Dr. David Andrew Sabgir MD FACC, a board certified cardiologist, is a renowned health and wellness expert and the Founding CEO of Walk with a Doc. David is recognized by his peers for taking a unique, common sense approach to health care that resonates with his patients. David is the founder, creator, and drive of Walk with a Doc, an exceptionally unique, physician led, free program that incorporates 7 major components of good health. These 7 pillars of fitness, nutrition, education, family, friends, humor, and empowerment are combined into a weekend event that few miss. Walk with a Doc began in 2005 at one park and has now expanded to greater than 35 sites around the country with significantly more in development. Walk with a Doc has been nationally featured in U.S. News and World Report, Cooking Light, XM Radio, American College of Cardiology’s website, CVN, ACC’s monthly magazine, Cardiology, TheHeart.org, and Walk! Magazine. He is the proud recipient of 2008 and 2010 Central Ohio’s Health Care Heroes Award, Member of 2009’s 40 Under 40 Class (presented by Columbus’ Business First), and is honored to be recognized as a Finalist for Columbus’ 2010 Jefferson Award and receive the 2010 People’s Choice Visionary Award from the Columbus Young Professionals David received his B.A. from Miami University of Ohio; his MD from Medical College of Ohio; and served his internship, residency, and fellowship at The Ohio State University Medical Center. He practices cardiology full-time for the Mount Carmel Health System and serves as their Medical Director for Cardiac Rehabilitation. Thanks to our chapter sponsor:
September 13, 2011	Columbus AMA Presents: Luncheon, Christmas in September	View Event

Join Us! Join the Columbus AMA to explore this year's forecasts and marketing strategies for the 2011 holiday season. You'll learn what it's going to take this year to captivate consumer interest and ignite the shopping frenzy. You'll also gain insight on corporate expectations in this tough financial climate. Our expert panelists include: Pete McGinty, President \| Fahlgren Harold Peck, Vice President of Strategic Pricing \| Cardinal Health Dan Harris, Vice President of Strategy and Business Development \| MindsOn Marketing, Founder at TechConnect Ohio Also, be prepared for the Columbus AMA's brand re-launch! At this luncheon, you'll also be the first to see what changes have been up our sleeves when we unveil the newness. Come early for quality networking with past presidents and other local marketing industry leaders. We'll open the doors at 11 am. About the Speakers Pete McGinty, President \| Fahlgren Known to many in central Ohio for his role as vice president of marketing for Experience Columbus, McGinty's moved returned to his agency roots when he joined Fahlgren as company President. Before joining Experience Columbus in 2002, McGinty was executive vice president, director of LSY Digital after serving in several advertising leadership roles for that agency for more than 13 years. See More Here Harold Peck, Vice President of Strategic Pricing \| Cardinal Health Harold Peck is the Vice President of Strategic Pricing at Cardinal Health who has more than 18 years of executive experience within Fortune 500 companies. Peck previously served as the Senior Pricing Strategy Manager of Best Buy where he most notably improved profitability by $226M during his time there. He focuses on strategic pricing team development and performance. His tactics are proven - his results chart over $470M of cumulative profit gains since 2000. See More Here Dan Harris, Vice President of Strategy and Business Development \| MindsOn Marketing Founder at TechConnect Ohio Dan Harris is well-recognized in the Ohio tech community as founder of TechConnect Ohio. He is highly networked and has a keenly creative mind. Dan is experienced in B2B and B2C web, interactive, and social media marketing; and strategy, planning and tactics. He provides high-impact lead-generating landing pages, micro-sites, and sales support to companies of all sizes. See More Here Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline.
September 1, 2011	Columbus AMA Presents: Networking Out & About at Gresso's	View Event

Join the Columbus AMA for our Out & About Networking Event! Join us Thursday, September 1st from 5:30-7:30pm at Gresso's Pub and Grill "Where memories are made". Enjoy a fun and casual atmosphere while networking with like-minded marketers. Gresso's will extend their happy hour pricing to our members for the length of the event! Your registration includes one drink and pizza. Thanks to our chapter sponsor:
August 25, 2011	Columbus AMA Presents: Mobile Marketing SIG The Columbus Zoo & Aquarium Goes Mobile	View Event

Columbus AMA presents: The Columbus Zoo & Aquarium Goes Mobile Gregg Oosterbaan, Director of Information Technology, from The Columbus Zoo will speak about their path to a mobile app. Gregg will discuss how and why they decided to go down the mobile path, how they developed a strategy, what their objectives are for the mobile app, and how they determined how they were going to get the app implemented. About The Speaker Gregg Oosterbaan is a veteran in the technology industry with over 18 years of progressive experience ranging from data-mining startup companies to large corporate financial institutions. Formally educated in Business Administration, Gregg has held several leadership roles overseeing high-profile technology organizations that deliver platforms to engage customers and drive businesses forward. He is currently the Director of Technology Services for the Columbus Zoo and Aquarium, overseeing all aspects of technology for the zoo, Zoombezi Bay Water Park, Safari Golf Course, and the Wilds. Thanks to our Mobile Marketing SIG sponsor: Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.
August 24, 2011	Columbus AMA Presents: Networking Happy Hour at Digger and Finch	View Event

Join the Columbus AMA for our Out & About Networking Event! Join us Wednesday, August 24th from 5:30-7:30pm at Digger and Finch in Dublin. Meet like-minded marketers while enjoying a casual happy hour at Digger & Finch! Your registration includes one drink and light appetizers. Digger will extend their happy hour pricing to our members for the length of the event! Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.
August 23, 2011	Columbus AMA Presents: Job Transition Group North	View Event

Please Join Us! This networking group is designed specifically for Marketers. Our goal is to bring together individuals in the field of marketing and public relations who have been recently displaced and/or are new to the field and are looking for employment. Individuals with all levels of experience are welcome - from the recent college graduate to the most seasoned veteran executive. Back by popular demand.....the JTG North will have an open networking session for our August meeting. Attendees will have an extended amount of time "at the mic" to deliver a more robust elevator pitch, benefit from the group's experiences to overcome hurdles, garner contacts/leads at target companies and get to know the other group members better. Help us get the word out. Add the Event to your LinkedIn profile, talk about the meeting on FaceBook and, for Twitter users, feel free to mention @ColumbusAMA, @davedemarchi, and/or use the HashTag #JTGNorth. Thanks! Thanks to our Chapter Sponsor
August 18, 2011	Columbus AMA Presents: Interactive SIG Mobile Strategy	View Event

Columbus AMA Presents Mobile Strategy Whether your business is a sole proprietorship or a large corporation, the tools that have emerged to engage your customers via the mobile channel all share fundamental best practices to get the most out of your investment. This presentation will provide some guidance on how to get started, and if your mobile journey has already begun it will help you optimize your program for success. About The Speaker Scott Gamble has 20 years of experience in technology product development, strategy development, marketing and sales in the payments and retail CRM industries. Mr. Gamble has extensive experience in developing and deploying technology-based solutions for the retail industry. He has specific expertise in business development, new entity creation, retail marketing, operations, technology and financial regulation, and is experienced in launching new growth strategies from concept through commercialization. At Alliance Data, Mr. Gamble is currently the chief digital executive for the Retail Credit Services line of business. There he is responsible for strategy and operation of over 140 user-facing web properties, interactive marketing efforts and for the company’s mobile marketing, commerce and payment strategies. Prior to joining Alliance Data in 1997, Mr. Gamble held management positions at GE Capital and SPS (Sears) Payment Systems. Mr. Gamble holds an Economics degree from East Tennessee State University. Thanks to our Interactive SIG sponsor: Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.
August 16, 2011	Columbus AMA Presents: Verisign: How 'Always On' Connections are Changing the Rules	View Event

Welcome to the Metaverse: How 'Always On' Connections are Changing the Rules The Columbus AMA is proud to welcome Chris Melissinos: VP - Corporate Marketing, Verisign and former Chief Evangelist, Sun Microsystems to Columbus to present for our August luncheon. Chris Melissinos is Verisign’s Vice President of Corporate Marketing whose expertise will take a deeper look at the Metaverse and how our 'always on' connections are changing the rules of the game in internet security. His responsibilities at Verisign include the development of global campaigns, brand management, company messaging, press relations, and digital presence for Verisign, the trusted provider of Internet infrastructure services for the networked world. Prior to joining Verisign, Melissinos served as Sun Microsystems' chief evangelist and chief gaming officer. Melissinos has contributed to and led numerous technology developments, including Java APIs focused on media and entertainment markets, mobile technologies, and he was one of the originators of the Project Darkstar initiative. Offering insight into transforming education, social changes in youth culture, next-generation technology development and emerging development communities, Melissinos' speaking resume includes JavaOne, SISCTI, Game Developers Conference, NUTN, E3, PAX, 3GSM, Stanford's AlwaysOn, and Harvard's Cyberposium. Melissinos is also the founder of PastPixels, LLC, and is currently the curator and working on "The Art of Video Games" exhibition which will be on display at the Smithsonian American Art Museum in Washington DC, March, 2012. Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline.
August 11, 2011	Columbus AMA Presents: Job Transition Group East	View Event

Please Join Us This Thursday! If you're a marketing professional in Central Ohio who's looking for your next opportunity, you've undoubtedly heard that networking is a critical activity for you to do. Now, Columbus AMA wants to give you an opportunity to put that axiom to work for you. Join us Thursday, August 11th, and meet other amazing marketing professionals who are in the same boat as you are, and let's get our heads together to: • discuss opportunities that people have come across which might be of interest to you, • discuss challenges that you've been facing that others may have figured out how to handle, • and generally to get to know other people who can help you, and who you can help in return. Come with your elevator speech, business cards, paper and pen for note taking, and one or two questions that you can toss out to the group. It will be worth your while, guaranteed. Come see us! The East location meets on the second Thursday of the month from 6:30 - 8:30 p.m., at the Bexley Public Library, 2411 East Main Street, Bexley, OH 43209. There is FREE PARKING available at the lot on the corner of Main Street and Euclaire. Enrollment is limited to the first 20 people who register. Thanks to our Chapter Sponsor
July 28, 2011	Columbus AMA Presents: Medical Device Product Development – Idea Generation to Launch	View Event

Join Us! Marketing expertise is essential to successful product development. Few product development challenges are more complex than those in the medical market – where the standard marketing challenges of product performance, promotion, distribution and pricing are complicated by clinical and regulatory requirements. Ms. Billet’s presentation will address: • Generating ideas with high impact - Validation of clinical problems of high incidence and high importance for the customers • Validating and confirming customer problems & possible solutions - Voice of Customer methods at every stage of the development process • Optimizing the launch process - Developing a “compelling story” with positioning & value proposition in a tightly regulated environment Speakers Isabelle Billet, Senior Vice President Isabelle is the Senior Vice President, Marketing & Innovation – Medical Segment at Cardinal Health. Cardinal Health, Ohio’s largest corporation in terms of overall sales revenue, has a large medical device division. View LinkedIn Profile Thanks to our chapter sponsor:
July 26, 2011	Columbus AMA Presents: Job Transition Group North	View Event

Please Join Us! This networking group is designed specifically for Marketers. Our goal is to bring together individuals in the field of marketing and public relations who have been recently displaced and/or are new to the field and are looking for employment. Individuals with all levels of experience are welcome - from the recent college graduate to the most seasoned veteran executive. Each meeting we also invite a special guest to be on site to answer your questions and inquiries. Help us get the word out. Add the Event to your LinkedIn profile (http://events.linkedin.com/Columbus-AMA-Job-Transition-Group-North/pub/711096), talk about the meeting on Facebook and, for Twitter users, kindly mention @ColumbusAMA, @davedemarchi, @NateRiggs and/or use the HashTag #JTGNorth. About the Speaker Nate Riggs is President of Social Business Strategies a content marketing consultancy that works businesses to design and implement online community management programs so that they can better communicate with their customers and employees using social media. Nate is also a nationally recognized thought leader and speaker on social business, personal branding, content marketing and balancing entrepreneurship and family life. His work has been featured in CCO Magazine, The Wall Street Journal, USA Today, the Content Marketing Institute and multiple industry blogs. You can find him online at nateriggs.com and talk with him on Twitter by following @nateriggs. Thanks to our Chapter Sponsor Thanks to Improving Enterprises for generously hosting this event!
July 21, 2011	Columbus AMA Presents: Networking Happy Hour at Camelot Cellars	View Event

Join the Columbus AMA for our Out & About Networking Event! Join us Thursday July 21 from 5:30-7:30 at the newly renovated Camelot Cellars. Camelot will be serving some of their signature wines paired with light hors d'œuvres. In a lovely space, you'll be able to unwind and network with fellow marketing-minded members and non-members alike. Your registration includes one glass of your choice of wine. Additional glasses and bottles are available for individual purchase. Please RSVP by 7/19 Registration includes one glass of your choice of wine. About Camelot Cellars An urban boutique winery dedicated to providing customers with the highest quality product, service and skill possible dedicated to handcrafting wines with juices sourced from premier vineyards all over the world. Wines include fun fruit forward patio wines and light to full bodied whites and reds. Camelot also handcrafts ice wines and port wines. Locally owned and operated, the staff at Camelot Cellars attends to the finest details to ensure the highest quality of the wines produced. At Camelot winery you may choose and purchase directly from the wide selection available. Bottles range from $12 to $24. Full case discounts. Thanks to our chapter sponsor:
July 14, 2011	Columbus AMA Presents: Job Transition Group East	View Event

Please Join Us! If you're a marketing professional in Central Ohio who's looking for your next opportunity, you've undoubtedly heard that networking is a critical activity for you to do. Now, Columbus AMA wants to give you an opportunity to put that axiom to work for you. Join us Thursday, July 14, and meet other amazing marketing professionals who are in the same boat as you are, and let's get our heads together to: • discuss opportunities that people have come across which might be of interest to you, • discuss challenges that you've been facing that others may have figured out how to handle, • and generally to get to know other people who can help you, and who you can help in return. Come with your elevator speech, business cards, paper and pen for note taking, and one or two questions that you can toss out to the group. It will be worth your while, guaranteed. Come see us! The East location meets on the second Thursday of the month from 6:30 - 8:30 p.m., at the Bexley Public Library, 2411 East Main Street, Bexley, OH 43209. There is FREE PARKING available at the lot on the corner of Main Street and Euclaire. Enrollment is limited to the first 20 people who register. Thanks to our Chapter Sponsor
July 12, 2011	Luncheon: Generational Leadership Transition & the American Marketplace	View Event

Join Us! Generational speaker favorite Chuck Underwood offers a look at the American Marketplace at our July luncheon Tuesday, July 12, 2011 at the BlueStone. He’ll takes us on a journey of transition and let us know what we have in store as leaders, workers and marketers. This is a can’t-miss opportunity to look into the mindset of the future. A snapshot of the presentation in Chuck’s own words: “In 2011 and 2012, an event is taking place that occurs once every two decades: One generation is concluding its two-decade run of leading America, and the next generation is beginning its turn at the top. And for the first time in history, generational study is in place to explain it. “Departing: the White Silent Generation Males, who - for reasons I'll explain in my keynote - gave America perhaps its worst-ever leadership era, during the 1990s and 2000s. Incoming: The Baby Boomers, who have no excuse for delivering anything but brilliant, bold, ethical, and compassionate leadership as their core values guide our nation through the 2010s and 2020s. “But will they? Of direct interest to the American marketplace: such issues as marketing and advertising ethics; a possible improvement in consumer cynicism and distrust; greater leadership prominence of females and minorities; bold new undertakings by government and business; special focus on the aging of America; massive numbers of Boomers working long past traditional retirement and impacting the younger generations' careers; and much more. And then will come GenX. And then the Millennials. How will THEIR generations do at leadership? One looks good, one looks bad. I'll explain.” About the Speaker Chuck Underwood is one of the pioneers in the field of generational study. Formally trained in qualitative research methodology and focus-group moderating by The Burke Institute, his clients include such giants as Procter & Gamble, Coca Cola, Macy’s, and others. He also conducts his own proprietary generational research to guide his work with The Generational Imperative, Inc. clients and is host of the PBS national-television series, America’s Generations With Chuck Underwood. Underwood provides consulting, research, and training to American business, government, education, and religion on the subjects of Generational Workplace Strategy and Generational Marketplace Strategy. He recently published a comprehensive book on generational business strategies is entitled The Generational Imperative. Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline.
July 6, 2011	Columbus AMA Presents: Making Your Marketing Mobile Ready	View Event

Join Us! Panelists Jon Meyers, Kevin Miller and Andi Sie are not only experienced in the realm of mobile media application development, as well as their successes and challenges launching mobile app discovery campaigns. The three panelists will specifically discuss the significance of mobile media for marketing professionals? What should marketing professionals know about mobile media as they continue their work in the interactive space. Event attendees can expect to learn the successes and challenges of launching and executing a successful mobile application discovery campaign; what to consider when moving your organization into the mobile space; and how mobile applications can be integrated into an ongoing marketing campaign. Panelists will speak briefly, while the bulk of time will be spent in interactive question and answer with audience members. Speakers Jon Myers Co-founder of JuFTi Games Jon Myers is co-founder of JUFTi Games, a social gaming studio. Jon has been building digital products and services for the last fifteen years. Prior to founding JUFTi Games, he was a founder of DOmedia, an online marketplace for buying and selling out of home media. Kevin Miller, President and Co-founder, Ripple Mobile LLC As president and co-founder of Ripple Mobile LLC -- a technology innovation firm that powers and creates technology-driven applications for mobile devices -- Miller and his co-founders created Ripple Mobile just as mobile and cloud-based computing began fueling the smart phone revolution. By leveraging Ripple’s productivity software, Miller and his team launched Ripple Mobile’s first mobile application – OnTime – in December 2010. The OnTime app is Miller’s practical and innovative response to the everyday challenge busy individuals face regarding time management and punctuality. Andi Sie, Co-founder eSolutech As a 3rd generation entrepreneur, Andi has learned and reinvented ways to solve day-to-day problems via entrepreneurship. Andi founded eSolutech as an innovative IT company started in 2002. Successfully built the company and positioned it for future success through organic growth, a merger in 2009 and creative product development. Thanks to our chapter sponsor:
June 28, 2011	Columbus AMA Presents: Job Transition Group North	View Event

Please Join Us! This networking group is designed specifically for Marketers. Our goal is to bring together individuals in the field of marketing and public relations who have been recently displaced and/or are new to the field and are looking for employment. Individuals with all levels of experience are welcome - from the recent college graduate to the most seasoned veteran executive. Each meeting we also invite a special guest to be on site to answer your questions and inquiries. About the Speaker Gail is a serial entrepreneur having started two small businesses as well as non-profit entities. Gail’s background is corporate marketing and business. She came out of the advertising and marketing world where she was the client service direct marketing lead at what is now Resource Interactive. From Resource Gail went to CompuServe and became the VP Marketing prior to starting her own database marketing company. Gail is passionate about fostering the entrepreneurial spirit for job creation. Gail’s presentation will encourage us to think differently. Her presentation is designed to spark creativity and help us understand the seismic shift taking place in the American marketplace. You do not want to miss this presentation and discussion. Help us get the word out. Add the Event to your LinkedIn profile, talk about the meeting on FaceBook and, for Twitter users, feel free to mention @ColumbusAMA, @davedemarchi, @GailLWalls and/or use the HashTag #JTGNorth. Thanks! Thanks to our Chapter Sponsor